Tim Burrows is a Sergeant with the Toronto Police - Traffic Services Unit. His primary role is the supervisor for strategic communications and media relations related to traffic issues within the geographical boundaries of Toronto. Tim was appointed to the Traffic Services Communications Office in 2008 with the mandate to raise the profile of traffic issues within the mindset of the general public. In an effort to enhance traffic safety and to control the timing and full scope of messaging, he has developed a targeted information stream using social media to expand the Toronto Police Service span of influence within the Toronto community and beyond with the goal of reducing collisions, injury, and death in Toronto. Using Twitter, Facebook, YouTube, and Blogs, Tim has pushed information about traffic safety to the citizens of Toronto and has opened the lines of communication to allow for collaborative efforts with community groups, road users, and individuals.