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The Social Media Beat

Posts Tagged 'Analytics-and-Metrics'

Check out all of the posts tagged with 'Analytics-and-Metrics' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

#IACP2015 Recap: Tips and Tricks to Know if Your Social Media Efforts are Working

Most law enforcement agencies have been using social media to different degrees for several years now, but how do you know if your efforts are working? That was the question during Saturday’s IACP 2015 conference session by Cambridge Police Dep...


Cops are natural problem solvers. Flexibility and versatility are a big part of what we do every day, pushing the black & white through our neighborhoods, doing the big things that provide safety and preserve quality of life, and the little thing...

Nextdoor: The Next Big Thing for LESM?

Has your agency signed up for Nextdoor yet? If not, you should consider signing up for this free, private social network and joining more than 700 government agencies and police departments already using it across the United States. Nextdoor is a fa...

Using Social Media During the Snowstorm

Over the past week, APD has been busy with the normal social media posts on Twitter and Facebook with traffic reports, road conditions, and crash locations. We also took the time to humanize our officers and build the city's brand by being creat...

The Power of an Ask

I'll be honest. Most of our Facebook posts are about positive incidents and officer interactions and not a lot about wanted suspects or surveillance images. The reason behind this is because such posts are not very interesting or “popular” to ...

The Numbers Trap

When it comes to growing social media channels, it’s easy to get drawn in and focus on Twitter “follower” or Facebook “like” numbers.  If your followers increase, it must mean people like you. If they decrease or remain ...

Taking Your Message to the Next Level

Today’s post is the second in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Taking Your Message to the Next Level: Advanced Social Media session on Sunday, October 20. Boise, Idaho; Boca Raton, Flori...

Giving Your Community What They Want vs. What They Need

It’s an age-old question: Do you give the people want they want to see or what they need to know?And it’s the question several of us who run our police agency’s social media sites also ponder. Do we post information about crimes, which are usually scary, ...

Five Analytics That Matter

How many of you have received the e-mail or direct message that was trying to sell you on understanding analytics or that promised you a tool that could measure your social program in a way that no other tool could ever do! You may have even been told ...

My Go-To Monitoring Tool

There are about as many tools out there to monitor social media platforms as there are social media platforms.  The reason that they exist is reflective of the importance that monitoring plays in brand and reputation management. Monitoring tools a...

Pinning the Police - It's A Good Thing

When it comes to what’s popular on social media sites, it’s all about the visuals. That’s why the still relatively new site Pinterest is taking off so quickly, and why police need to consider using that platform as a way to reach and edu...

The Forgotten Social Media

There is no doubt that we are getting better at using social media as a tool to assist our agencies with messaging, safety information, community building, and general conversations. Many investigations have been assisted and commenced by using tools like...

5 Facebook Metrics You Need to Know

If you have ever taken the time to download the complete load of information that is available to you through Facebook Insights you know that you get more than a couple of packets of information. Under “Key Metrics” alone there are 28 colum...

The Most Important Analytic to Measure Your Reach

How do you know if you are having an impact with your social media efforts? There are multiple ways to measure what you are doing from the simplistic to advanced means. The platforms you are using will provide some insight into your efforts and there are ...

E-mail, E-commerce, and Police

Lately I’ve been wondering if police departments – or their governing jurisdictions – should be more like e-marketers in their quest to connect with and solicit feedback from citizens.  Think about it – every time you order so...

IACP Conference Workshop: Measuring the Return on Your Social Media Presence

Today's guest blog post comes from Dave Roberts, Senior Program Manager for the International Association of Chiefs of Police Technology Center. Mr. Roberts has served as director of a variety of federally-funded justice IT and research projects, and is a...

Free Can Come with a Hefty Price Tag

I remember when I first started using social media to promote a new way of communication for police and law enforcement agencies I would often say, “What’s not to like about it…it’s free!” Nothing has changed about that i...

Is There an ROI for Law Enforcement and Social Media?

Most of us that deal with the media and public in law enforcement are called public information officers. But let's face it; we are media relations specialists, crisis communications experts, marketing managers, and advertising executives. We just do it f...

Under the Hood of New Facebook Pages

The advent of new Facebook Pages brought with it a host of new features plus improvements and changes to existing features. Until recently I had not taken the time to click around the new admin panel to see what's there. What follows is a quick summary of...

Why Do You Use Social Media?

Last week I met with the Public Information Officer (PIO) for a police agency who has been tasked with a new role for his agency. He has now added, "Social Media Manager" to his portfolio. He asked two very important questions. 1.) What can we do with ...

Measuring Police Performance... Socially

Crime rates and enforcement actions alone have never been the best evidence of a successful police department, but they always seem to be our go-to barometer. Annual reports are laden with pie graphs and bar charts comparing this year’s stats with y...

How Do You Measure Success?

How do you measure success? Honestly, it depends on your agency. Some people will measure it by the number of “fans” or “followers” or “likes” their sites receive while others judge it by the amount of interaction t...

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Using Twitter to Listen and Learn

Of all the social media platforms out there, Twitter can be one of the most confounding, particularly to the uninitiated. 140 character messages? Who cares, right? Well, part of the appeal of Twitter is that it fits nicely with our mobile, on-the-go life...

Social Media: Is it Working?

In the marketing and retail world, companies are always looking for a ROI, return on investment. The push to tell if social media is giving companies a return on investments is a hot topic. While the exact science of how to measure this is still being dev...

2011 Social Media Resolutions

A new year has arrived, and with that comes the age-old activity of pledging to change in the upcoming twelve months. Hitting the gym, kicking a bad habit, or clearing out junk are typical tasks at the top of people's lists. But with the social media revo...


About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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