The Social Media Beat

The Social Media Beat

Posts Tagged 'Facebook'

Check out all of the posts tagged with 'Facebook' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

We’re All in This Together

It’s a brilliant idea, really. Take any officer in your agency and pose them with an adorable cat or dog from your animal division that’s in need of a home and post the photo on your Facebook page, asking the community to help you get that ani...

Popular tags: ,

The Next Stage in the Evolution of Public Information

Campaigns have been around for a long time, but are usually reserved for politics and commercial advertising.  But campaigns can be very effective in law enforcement to get messages out to those you are trying to address. It’s basic advertis...

Capturing a Moment: How IACP PIO Training Brought Inspiration at Just the Right Time

Boise Police Department recently had a “social media moment.” You know, one of those posts that, while perhaps not viral, shot well above the normal views, shares, etc. A couple cool things about this moment: first, it brought back some bas...

It’s ‘All in the Family’ on Facebook

Nowadays, most people have heard of the social media meme “Throwback Thursday” or “Flashback Friday.” It’s the day of the week when people post older, or “vintage” photos of themselves on social media sites. In...

Reduced Reach: The Decline of Facebook Pages

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December of 2013. He has ex...

Popular tags: ,

Who is Rocking Social Media for Recruitment?

A recent issue of Police Chief magazine, which focused on recruitment, highlighted a few agencies who are finding success in reaching out to candidates through social media: Worcester, Massachusetts The Worcester Police Department has seen the depar...

Popular tags: , , ,

Cross Populating Content

Time. It’s something that we all struggle with on a daily basis. The demands of publishing content, creating content, sharing content not to mention what our supervisors, public, and partners need done. Each of us is blessed with twenty-four hours i...

Popular tags: , ,

Using Social Media to Boost Employee Morale

I think it’s safe to say we always hear when someone is unhappy, something goes wrong or someone thinks something is wrong. But it’s rare when people go out of their way to let us know when something good happens or they think an officer has d...

Use of Back-Channel Communications to Maximize Community Messaging Impact and Integrity

Internal Organic Growth Update In my blog last month, I wrote about “organic growth” in your agency, and I wanted to open this month’s blog by sharing one of those spontaneous moments… One of our sergeants in patrol is an of...

Is Your Social Media Engagement Too Passive?

This is a question many departments fail to ask themselves. What this question is really trying to find out is if your department is adequately engaged on social media. Does your department allow comments? Do you respond to those comments when appropri...

Popular tags: , ,

Community Outreach through Social Media: An Agency-Wide Approach

Lt. Andy Johnson is a 15-year veteran of the Hanover Park, IL Police Department.  He currently serves as Commander of Investigations and oversees detectives, special operations, and crime analysis.  Andy has served in a variety of roles within t...

When You’re Short on Content, Try This…

Police departments are busy and rarely have a shortage of content to support their social media efforts. Between crime trend notifications, active investigations, cold cases, wanted persons, community events and outreach, there’s always something go...

Popular tags: , ,

Make Sure Your Social Media Is Actually Social

Chris Rasmussen has been in law enforcement for 23 years, having served in both the San Francisco Police Department and in the Redwood City Police Department (since 1997).  He is one of the founding members of the Redwood City Police Social Media Tea...

Using Social Media to Go Beyond Recruitment

Many agencies have quickly come to realize how beneficial social media sites can be when it comes to recruitment efforts. But do you also realize that the “fans” you make during these endeavors are very likely to stick around and become long-t...

When You Least Expect It, Expect It – Organic Growth & Internal Appeal, and Seizing the Opportunity

One of my close friends within our department recently took command of a newly formed unit, a hybrid of our old narcotics/vice and gang units now focused on hot-spot policing with a fantastic mission and energy. I have been asking him to help me write up ...

Keeping it Real

I recently attended a statewide PIO conference here in the state of Florida.  It amazes me to see how things have changed in a short five years.  Just five years ago, the few of us integrating social media into law enforcement were being looked ...

Popular tags: , ,

RPD Loves Animals & Good Police Stories – And So Does the Rest of the World

At this point in the social media game, most people know that photos of animals are pretty popular. From police agencies’ K-9 units to mounted squads to animal rescues, it’s clear that the people love animal postings. But a recent Facebook ...

Social Media: More than Just a Tool

Does your agency deploy social media as a communication tool used by a select few or is it a philosophy that is embraced in your organization from the top down?  As a tool, there’s no question social media has become a “game changing&rdqu...

Facebook Pages Dedicated to Police Recruitment

Police department Facebook pages are, by now, almost standard.  But what about separate pages dedicated to recruitment?  Once a rarity, such pages are now more common, not just among larger agencies hiring rafts of new recruits, but smaller and ...

Popular tags: ,

The Grammar Police

Law enforcement’s need for proper spelling and grammar is emphasized in police mandated training, the field training officer program, and through continued observation and corrective action taken by supervisors on reports.  Most departments eve...

The Numbers Trap

When it comes to growing social media channels, it’s easy to get drawn in and focus on Twitter “follower” or Facebook “like” numbers.  If your followers increase, it must mean people like you. If they decrease or remain ...

The Best of Police in Social Media 2013

Any blog worthy of its loyal readership needs a year end, best-of list. Lest The Social Media Beat not disappoint, here are the top law enforcement social media stories from 2013. Cheap Otter, an Internet Sensation Chief David Oliver (or “Cheap ...

Flexible-Platform Media Messaging – If “Everything IS a Press Release,” Consider Using “Everything AS a Press Release”

Last week our IACP PIO Working Group received a request for assistance from a large agency in the southeast United States. This agency uses a standard process for releasing formalized “Press Releases” and posts them on a “News Room&rdquo...

The Best Social Media Police Account

Look at Twitter or Facebook, Pinterest or Instagram long enough and it will become quite clear that there is a major difference between the best police/law enforcement social media players and the rest. Listen to the circles enough and very quickly you...

The 411 on Social Media: Tools and Tactics for Successful Conversations

Today’s post is the sixth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the 411 on Social Media: Tools and Tactics for Successful Conversations session on Saturday, October 19. This session was led by...

Advice from Chiefs Who Use Social Media

Today’s post is the fifth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Chiefs Who Tweet (or Pin, or Post) workshop on Tuesday, October 22. For Kansas City, Missouri, Police Chief Darryl Forte and...

Taking Your Message to the Next Level

Today’s post is the second in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Taking Your Message to the Next Level: Advanced Social Media session on Sunday, October 20. Boise, Idaho; Boca Raton, Flori...

Giving Your Community What They Want vs. What They Need

It’s an age-old question: Do you give the people want they want to see or what they need to know?And it’s the question several of us who run our police agency’s social media sites also ponder. Do we post information about crimes, which are usually scary, ...

IACP 2013 Social Media Survey Results

This fall, the IACP conducted its fourth annual social media survey. This year’s survey included 500 agencies representing 48 states. The survey helps to identify trends, challenges, and emerging issues faced by state, tribal, campus, and local law ...

Social vs. Traditional Media

Imagine this scenario: You hear about a funny “dumb criminal” arrest story from one of your officers and you just know how popular it would be if you post on your department’s Facebook page. Not only will it draw more fans to like yo...

Spotlighting Our Police Volunteers

When most police departments think about social media, they focus, obviously, on their sworn officers and then their civilian employees. But what about the volunteers? These are the people who are actively supporting the department by taking time ou...

Value

Delivering information that is rich in value must be something that we all strive to do during our interactions on social media.  The more value we can deliver, the greater benefit that we can expect to be derived by our audience.   What is V...

Anatomy of a Viral Post

For all of those who use social media, you dream of the post, story, photo, or video that goes viral and reaches an audience beyond your expectation.  In law enforcement circles, a viral post can bring attention to your social media channel and add f...

Custom Facebook Tabs for Police Recruitment (and other stuff)

I have to confess … I’ve been neglecting Facebook. Ever since the last overhaul with the timeline and the cover photos, I’ve just fallen behind. Thanks to an inquiry from the Monroe County Sheriff’s Office, I’m turning to Fa...

Popular tags: , ,

Using Facebook for Investigations

In my previous position, I used Facebook to get our message out to our citizens.  In the past few months I’ve had the opportunity to learn much more about how to use social media in a more “traditional” law enforcement sense.  ...

Popular tags: ,

Social Media for Police Recruitment: How to Target Specific Populations

This post was borne out of a query the Center for Social Media received from one of its many avid readers. And what a great question it is – how to use social media to recruit specific populations? Let’s look at a few platforms that are par...

Stoking the Competitive Spirit

Earlier this week, we posted updated lists of agencies with the most Facebook likes and Twitter followers. This particular Center for Social Media feature is growing in popularity and we thought it was worth examining it more deeply in a blog post.  ...

Tweeting the Big Event: Keep a Presence During Big Event So When It Hits the Fan…

It’s summer, the weather is warming and it’s the season when parks and venues become crowded with large public events. In his June 6 blog post, Sgt. Dave Norris from San Mateo had great advice and ideas from a recent large event in his comm...

Seven Things I Learned from Brimfield PD's Facebook Page and You Can Too

By now, a lot of you may have heard of the wildly successful Facebook page of a relatively small Ohio town’s police department. The Brimfield Police Department’s Facebook page has made national news this past week and gained thousands of ne...

In Case You Missed It…

One of the challenges of working in the social media realm is that it is constantly evolving – new platforms become popular, new functions are added, and new terms are coined. In the last few weeks, there have been several big changes to the most po...

A Sheriff's Office Experience of Getting Up to Speed on the Social Media Highway

This guest blog comes from Rebecca Rosenblatt of the San Mateo County Sheriff's Office. Deputy Rosenblatt has been in law enforcement for the past eight years. She previously worked in patrol as a K9 handler for the Millbrae Police Department until the de...

Maximizing the Number of People Who See Your Facebook Posts

Today's post comes from Chris Hsiung, a lieutenant with the Mountain View Police Department and the social media manager in charge of community engagement and growth through the police department's social media channels (Facebook, Twitter, Google+, and Pi...

Maximize Your Facebook Posts

With over a billion users, Facebook reaches one out of every seven people in the world.  Those of us trying to reach every single one of those billion plus are always looking for ways to optimize our posts. One way to draw more attention to our c...

Creating Your Social Media Presence from Scratch - Part 2

Today’s guest post comes from Sergeant Dave Norris who has been with the San Mateo, California, Police Department since 1993. After serving in a variety of positions including Field Training Officer, Narcotics and Vice, and Investigations, he is cur...

Creating Your Social Media Presence from Scratch - Part 1

Today’s guest post comes from Sergeant Dave Norris who has been with the San Mateo, California, Police Department since 1993. After serving in a variety of positions including Field Training Officer, Narcotics and Vice, and Investigations, he is cur...

Broaden Your Content - Broaden Your Audience

Know anyone who always seems to talk about the same ‘ole thing? And have you ever avoided that person because that’s not what you felt like discussing? How about a politician who only promotes one issue, so when other issues are discussed, tha...

Looking Back/Looking Forward

A lot has happened this past year when it comes to law enforcement and social media, and the experience for Richmond Police has been no different. We’ve used various social networking platforms to solve crimes; communicate better with our communi...

In Case You Missed It: Changes to Instagram, Twitter, and Facebook

As 2012 comes to a close, a few popular social media sites have rolled out some major changes. So, in case you missed it… Instagram updated its terms of service. Twice, actually. Instagram updated their terms of service early last week and immed...

5 Facebook Metrics You Need to Know

If you have ever taken the time to download the complete load of information that is available to you through Facebook Insights you know that you get more than a couple of packets of information. Under “Key Metrics” alone there are 28 colum...

Just Click "Like"

As most of us know by now, Facebook is regularly making changes to how the site works and where your content shows up. By the time you figure something out, something else has changed. Well, we’ve recently discovered one change that has turned ou...

In Case You Missed It

Social media is an ever-moving target with new sites springing up, old sites disappearing, and functionality constantly changing. Here are just a couple recent changes and updates from the social media sphere. Facebook added a share button to its mobi...

Popular tags: , ,

Buckling Up Could Save Your Giblets! (Stolen from the best!)

Okay, not really stolen, but borrowed with the best of intentions. If you’re not using TrafficSafetyMarketing.gov, you’re missing out on a fantastic resource for free, relevant, timely social media content. Most importantly, the site gives us ...

One in a Billion

Today's guest blog post comes from Machelle Montgomery, Social Media Liaison for the Prince William County, Virginia, Police Department. This full-time position was developed in April of this year and is a part of the Public information Office. As a prior...

Capturing Attention

In today’s world everything we say and everything we do is built around faster, better, smaller, more efficient, and easy. We want meals that are quicker to make, cars that go farther on a gallon of gas and computers that are small and light. To ...

Popular tags: , , ,

IACP Conference Workshop: Meet the Bloggers

For the second year in a row, the IACP Conference has featured a "Meet the Bloggers" workshop. It was impressive to see such a well-attended, early morning (and post Host Chief's Night) session!  This session provided an opportunity for audience memb...

Popular tags: , , ,

Re-Cap #IACP2012 – Social Media: Challenges and Opportunities

Have you ever been to a conference and left disappointed because you just didn’t find the information you were hoping for? Have you ever felt empty because you took time to attend a session based on the description of it and it just didn’t del...

IACP Conference Workshop: How Social Media is Changing Crisis Response

Active shooter. Hurricane. Bank robbery.  Those are three drastically different types of situations that law enforcement agencies deal with, but the one key thing they have in common is social media. Whether it’s citizens looking to find out...

Tampa Police Department and the RNC – How Planning, Consistency, and “Owning Social Media” Paid Off in Much More than Good PR

You’ve heard the saying, “You create your own luck.” Tampa Police Department (TPD) spent months training and planning, on paper and in the field, for an event held once every four years and historically marked by conflict – a natio...

Removing Offensive Posts and Blocking Those Who Post Offensive Comments

One of the best values for law enforcement agencies who use social media is the interaction that takes place between the agency and members of the community. Unfortunately, many agencies that use social media platforms, like Facebook, have opted to not al...

New Facebook Scam

As the summer comes to a close and the kids head back to school, many people are catching up on uploading their vacation and other summer photos to their Facebook timeline. You may be tempted to click on the links when you receive an e-mail notifying you ...

Is an App Right for Your Department?

By some estimates, 49.7% of people in the United States have a smartphone and by 2014, that number could rise to over 70%. As a result of the proliferation of smartphones, the app market has exploded. Consumers would rather click on an app on their phone ...

Social Media Chess

Admittedly, I am not a very good chess player in the conventional definition of the game. I know what the pieces can do. I know that you have to play several moves ahead in your mind and consider what the ramifications of your moves will be on your oppone...

Popular tags: , ,

Transparency Part II: Why We Can't Always Be Transparent. Thanks to Social Networking, We Can, and People Get It!

I’m going to start with something that you may have read recently: “Transparency does not involve divulging privileged information. Instead, being transparent means empowering citizens with information so they can understand, appreciate, an...

Using Social Media to Engage Officers' Families and Fellow Officers

One of the neatest – and most surprising – things to come from the Richmond Police Department's use social media is the boost in employee morale and camaraderie as well as the increased engagement with officers' families. To explain, I thin...

Building Your Audience

Have you ever been stuck for a topic to write about? Last week I was trying to come up with a blog post for you and I couldn't decide on the topic. There were several I was considering and every time I got started there was an interruption. First, a tw...

Keeping It Fresh

Today's guest blog post comes from Corinne Geller, public relations director with the Virginia State Police. A former TV news reporter, she joined the state police in 1999 as a field PIO and now oversees statewide media and public relations. She and her t...

Dashboard Management

Facebook. Twitter. YouTube. Pinterest. How do you manage it all? Amazingly, there are several applications, both mobile and desktop, that actually make it quite easy to manage your social media accounts. Two of the most popular are Hootsuite and Twe...

What's Next with Social Media in Law Enforcement

It is very easy to become complacent with social media. Just like a new car or new electronic device, you want to try it out when you first get it but after a while it becomes routine. Social media is getting to that point for many... routine. It's now se...

Remember: Humanize Your Facebook Cover Photo

If you "like" a number of police agencies on Facebook, which I do as the administrator of the Boise Police Facebook page, almost invariably, every day some agency has updated their "cover photo." If you use Facebook, you know the new layout allows admins ...

Under the Hood of New Facebook Pages

The advent of new Facebook Pages brought with it a host of new features plus improvements and changes to existing features. Until recently I had not taken the time to click around the new admin panel to see what's there. What follows is a quick summary of...

The Timing of Posting

Ever wonder what's the best time to post certain items to your Facebook or Twitter pages so that the most people see them? A recent study has come up with some suggestions based on the metrics of several social networking sites. Though I think the real...

Popular tags: , , ,

Comment Policies

How many agencies have started to look at social media use for their organization and have been stumped by one simple challenge - comments from the public? There have been many cases of agencies starting social media accounts that reversed their entry and...

Popular tags: , ,

When Controversy Creates a Crush of Comments

Recently, an Idaho State agency chose to shut down its Facebook page. Managers said the page was taking too much time and employee resources. The problem wasn't too many issues - just one. The agency found its Facebook page had become a venting opportunit...

Measuring Police Performance... Socially

Crime rates and enforcement actions alone have never been the best evidence of a successful police department, but they always seem to be our go-to barometer. Annual reports are laden with pie graphs and bar charts comparing this year’s stats with y...

It's the Little Things - Part 1, Facebook

Who’s going to monitor it? Are we going to delete comments? Who’s going to post items? What should we post? How often should we post? The questions regarding social media use could go on and on, and we realize it’s quite easy to get o...

Suicide: Responding to Threats Posted on Social Media

I just returned home from doing an interview about a very touchy subject. This is something that anyone who has been using social media for any length of time has probably encountered and if you haven't, you will. "I'm going to kill myself." The ind...

Facebook Pages Finally Get Much Needed Updates

Picture this: You get into work first thing in the morning and open up your department’s Facebook page. Staring back at you is a scathing comment from a citizen. They leave no e-mail address, no phone number, no way to contact them. You want to r...

Popular tags:

Chatting with Your Community Online

Today's guest blogger post comes from Stephanie Slater, Public Information Officer for the Boynton Beach, Florida, Police Department and the City of Boynton Beach. Stephanie is a frequent speaker about law enforcement's use of social media, and has assist...

Here's a Good Story About Relationships... Oh Yeah, and Police Work

I found this post on the BPD Facebook page a few days ago. It's a story from one citizen that he shared on his Facebook page and re-posted on ours. It's a good story of a successful police investigation. But also and perhaps most notably, it’s an in...

Managing Social Media

Last month I was privileged to take part in the IACP Center for Social Media Winter Webinar Series. Fellow blogger Dionne Waugh from the Richmond Police Department and I gave presentations to agencies around the country via the Web. Also last month, I pre...

If you're hiring, get social. The IACP can help.

Some agencies are hiring continuously. Others hire on an as need basis. Regardless of which group your department falls into, when you’re ready to advertise, it makes sense to push those hiring notices out through your department’s social medi...

Popular tags: , ,

The Year That Has Been and a Look Ahead

Tracy Phillips posed the question here a couple of weeks ago, “Would I be exaggerating if I called 2011 the year for social media in law enforcement?” I answer to you Tracy, No. It’s not an exaggeration. I think back to late 2008 when...

The Year in Review

The Richmond Police Department will celebrate three years of social media use as of this month so it’s quite an appropriate time to reflect on the year’s social media efforts, what we’ve learned, and some highlights. We’ve defin...

My 2011 IACP Conference Experience

From my viewpoint, the 2011 IACP Conference in Chicago was a success. The weather was beautiful, the educational classes were broad and extensive, and I had the opportunity to network with many chiefs across the country. I was fortunate to be a panelis...

Tweeting During a Hurricane

Last month, my colleague Mark Economou blogged about the importance of being prepared to respond via social media during a crisis. Not only do we need to be prepared, we need to actually do it because the public expects it and they need it. The more in...

Community Connections Via Facebook - Part 2

About a month ago, Boise Police “tested the Facebook waters”, so to speak to increase something all effective law enforcement agencies need – intelligence. Specifically, BPD had word that at least one and possibly several hate-bias cr...

Why Would I Want to Like You or Be Your Friend?

This week I had to go to one of the big box building stores. As I was paying for my purchase the cashier smiled and said, “Make sure you like us on Facebook and follow us on Twitter.” I said the first thing that came to my mind, “Why?...

Facebook Fact and Fiction

With over 750 million followers and “like” buttons all across the Web, Facebook is permeating many people’s daily lives, and leaving them with many questions. Below are just a few things we’ve come across and would like to share. D...

Popular tags:

Interacting with Other Agencies, Both Police and Non, On Social Media

You probably go into using social media to connect or communicate with your community and maybe the media, right? One of the last things you’re probably thinking about is interacting with other agencies, police or otherwise, on social media. I th...

Cross Populating Platforms

I was a little surprised the other day when I went to our neighborhood tennis courts and I got a bunch of strange looks from people. I could tell they were whispering about me and in some cases even laughing at me!! I finally asked someone what the pro...

Popular tags: , ,

Community Connections Via Facebook

I'm trying something this week and we'll see what kind of feedback we get. We've gotten word from a couple sources that at least one possible hate-bias crime occurred downtown recently and the incident was not reported. Not good. Working with the depar...

Social Media is Just Telling a Story with Better Visuals

So you’ve decided to use social media for your agency, whether you want to or not. If it’s hard to wrap your head around everything, just think of it as telling a story… but with better visuals. That’s one of the ways we teach ...

Make sure your local media follow your social network sites!

Like most police agencies using social networking, we at Boise PD use Twitter, and sometimes our Facebook page to communicate breaking news. And since BPD has been using these sites, we’ve urged local media to follow our sites for public safety and ...

Reputation Management... Do You Hear What I Hear?

In the last blog post about reputation management, we talked about you putting your best foot forward by ensuring that you were properly contributing within your social media presence. Managing your words and actions in a manner that let people know where...

Tweets and Updates During a Standoff - A Whole New Consideration

Recently, Boise PD officers responded to two suicidal subject calls in one weekend. That's not unusual. What's unique is both played out very publicly in or near major intersections. And since one occurred Friday night and the other on Sunday, even though...

Social Media Dashboards: What They Are and How To Use Them

Every day, you probably hear about different terms related to social media. Thankfully, you have the IACP Center for Social Media to help you define what most of these terms are. However, what about the technologies you can use to manage your social me...

Boca Police Department's Social Media Management

One of the top questions I get from agencies around the country exploring the possibility of using social media is how much time does it take? That question usually leads to another, like how many people manage it? Others don't think they have the resourc...

Popular tags: , ,

Social Media Engagement at the Dunwoody Police Department

The Dunwoody Police Department began operations on April 1, 2009. Since that first day, the department has been using social media tools to market our agency, engage our community, and connect more effectively. The department started using Twitter on day ...

Social Media Management in the Richmond Police Department

I would call it a labor of love when it comes to Richmond Police’s social media sites. Why? Because it’s a personal interest of mine that I love being able to use to the department’s advantage and to better inform our community. Thank...

Popular tags: , , ,

Do You Need to Use A "Dashboard" If You Use Social Media?

Past blogs by me and my blogging colleagues have touched upon using "dashboards" if you use social media. So what are these "dashboards" and how and why should you use them? Simply, they are software programs that you download onto your computer and s...

Popular tags: , ,

Hosting a Live Chat

If you're interested in trying something new to improve your communication and reputation with your community, consider trying a "live chat." Though the mere thought of it - someone asking any question they want of your command staff officer for all to se...

Social Media as a Crisis Communications Tool - Part 2

Mark Economou from Boca Raton Police Department brought this up last month, but the topic came up here recently as well. To echo Mark's message: make sure social networking is part of any emergency or crisis communications plan. Mark says, fortunately,...

To Follow or Not to Follow...

One of the force multipliers in social media is the "follow" or "like" feature of Facebook and Twitter. The more folks you follow the more that will follow you back. But is this necessary in law enforcement? It's a question that is worth the conversation,...

A New Voice on The Social Media Beat

In 2008 I accepted the position of Communications and Media Relations Officer for the Traffic Services Unit of the Toronto Police Service. In a meeting with the Unit Commander of Traffic and the Staff Superintendent in charge of Operational Services, whic...

If “Safety is a conversation,” let’s start talking

At a recent a community event in northern Virginia, two representatives from Facebook presented and were available to answer questions. One interesting quote from the meeting was, "Safety is a conversation." Facebook has rolled out numerous changes to its...

Use Social Media to Add the Visibility to Your High Visibility Enforcement

At Boise PD, we just completed an aggressive driving mobilization. Perhaps your agency did too. NHTSA calls these campaigns "high visibility enforcement," and at BPD, we took full advantage of our social network presence to put more "visibility" into our ...

Popular tags: , ,

Build Community Relations with Your Facebook Page

Facebook recently launched a "Use Facebook as Page" feature that allows page administrators to assume the identity of their page when interacting with Facebook. This allows you to Like, post, and comment throughout the site as your page. Prior to this cha...

Creating a Social Media Schedule

How much more work is this going to be? That's probably what most people think when they're tasked with creating or running their agency's social media platforms. The answer is really up to you. The more effort you put into your social media sites the ...

Popular tags: , ,

The Federal Version of Social Media

Here at the IACP Center for Social Media, we believe all agencies are created equal and we can learn something from all different organizations no matter the size or where they are from. Today, we are going to take a look at what agencies and personnel on...

Amber Alerts Get Social

We have heard the debate. Can social media be used in a time of crisis by officials to deliver and obtain pertinent information? Could Twitter and Facebook be used like an Emergency Broadcast system? The simple answer to those questions is yes. We are see...

Creating Content Solely for Social Media

In the beginning, there were press releases. Then there was posting your press releases online, and now you're posting them on your social media sites. But at some point you need to start creating content specifically for your social media sites. Sure ...

Popular tags: , ,

Content Idea - Community Connections

Ideally, content on your agency's social network sites comes from something ongoing and timely within your department. But it's not uncommon in agencies large or small, to have a "slow news day". So how do you keep posts on your sites updated and engaging...

Social Recruiting in the Land Down Under

This week we'll take a virtual trip to the land down under - to Victoria, Australia - to have a look at some unique uses of social media for recruitment. (To refresh your Aussie geography, the state of Victoria is in the southeast corner of Australia and ...

Why the "Ostrich Defense" Isn't Going to Work

I recently sat on a panel discussion with some media executives where the topic was the state of the media. Although I am now a civilian in law enforcement handling Public Information, I spent almost two decades in broadcast news, mostly television. The o...

Popular tags:

Social Media as a Visual Medium

A lot of discussions focus on how to engage through social media. We've discussed how to make tweets relevant, how to interact with your constituents, how to tweet in 140 characters and so on. Another way, which is just as important, is to include a visua...

Engage - Someone just might say, "Thank You"

A couple things happened this week on the Boise PD social network sites that started the new year off right. The first shows the value of interacting with citizens via social networking; the second illustrates how that interaction can lead to something we...

How Do I Use These Platforms?

Once it is determined an agency is ready to jump into social media, or the dark side as many refer to it, you need to figure what you want your agency to get out of it. There are many facets of social media like blogging, video sharing, forums, and more. ...

Consistency of Messaging - Having a Single Social Media Voice

Should different precincts or specialty units within the same agency have separate Facebook pages??? Here in Boise, we don't have the separate precincts, but we do have specialized units like crime prevention, school resource officers, traffic, etc. So...

Popular tags: , ,

Looking for Your Next Recruit? Try Facebook.

Using social media for recruitment is a natural fit. Job seekers are already using social media, so agencies that are still banking on that ad in the Sunday paper may find themselves behind the power curve. Facebook is a particularly effective medium f...

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Dionne Waugh

Dionne Waugh is the social media guru for the Richmond Police Department. As a member of the Department's Public Affairs Unit since September 2008, she created and developed the agency's successful use of social media and continues to try and find new ways to improve the way Richmond Police communicate online. She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to the past four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for six years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @RichmondPolice.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the DiscoverPolicing.org Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows is a Sergeant with the Toronto Police - Traffic Services Unit. His primary role is the supervisor for strategic communications and media relations related to traffic issues within the geographical boundaries of Toronto. Tim was appointed to the Traffic Services Communications Office in 2008 with the mandate to raise the profile of traffic issues within the mindset of the general public. In an effort to enhance traffic safety and to control the timing and full scope of messaging, he has developed a targeted information stream using social media to expand the Toronto Police Service span of influence within the Toronto community and beyond with the goal of reducing collisions, injury, and death in Toronto. Using Twitter, Facebook, YouTube, and Blogs, Tim has pushed information about traffic safety to the citizens of Toronto and has opened the lines of communication to allow for collaborative efforts with community groups, road users, and individuals.

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

Created by Matrix Group International, Inc.