The Social Media Beat

Enter Title

You must be in Edit Mode to enter content, and then you can use the Module Action Menu or Module Action Buttons to manage content

The Social Media Beat

Posts Tagged 'Photo-and-Video-Sharing-Sites'

Check out all of the posts tagged with 'Photo-and-Video-Sharing-Sites' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

Going Live in 3, 2, 1: How to Capitalize on Facebook’s Newest Feature

Not so long ago, making sure you had a picture with every post ensured optimal reach for your audiences across your social media platforms, particularly Facebook. But Facebook is a numbers game, with developers tweaking a particular algorithm in the so...

Out with the Old, In with the New: Instagram is A Changin’

The saying goes, “the more things change, the more things stay the same,” and that’s certainly true for social media. Instagram is the latest social media platform to go through a big batch of changes recently from how it looks to how...

Snapchat Strategies for Law Enforcement

When you think of Snapchat, what’s the first thing that comes to mind? Such a temporary, consequence-free environment seems like the ideal place for sexting, right? Despite its initial eyebrow-raising reputation, this wildly popular social app actu...

Officer Elf on the Shelf Returns to Sarasota Police Department Headquarters

For the second year in a row, Officer Elf on the Shelf has returned to provide backup to the Sarasota Police Department Officers in the City of Sarasota, Florida. So far in 2015, Officer Elf was spotted at the airport waiting to catch a flight from the No...

“Good Sergeanting” and LESM

This blog is tuned to all levels of supervision and management, but focuses on the first level supervisors - those who have the valued responsibility of conducting shift briefings. I hope this is informative to you all - even if you are a veteran supervis...

#IACP2015 Recap: Tips and Tricks to Know if Your Social Media Efforts are Working

Most law enforcement agencies have been using social media to different degrees for several years now, but how do you know if your efforts are working? That was the question during Saturday’s IACP 2015 conference session by Cambridge Police Dep...

#IACP2015 Recap: Reducing Tensions Between Citizens and Police by Taking Outreach Efforts Social

Day 2 at the IACP Annual Conference and Exposition Public Information Officers (PIO) track started off with "Reducing Tensions Between Citizens and Police by Taking Your Outreach Efforts Social" by Laura McElroy. With the backdrop of a challenging ye...

Social Media Strategy

How do you get such great stuff to post and why is it so popular? That’s the most common thing I’m asked now that law enforcement agencies have, for the most part, moved beyond their fear of dealing with negative comments on social media. T...

Video Engagement

There has been an absolute explosion in the world of live stream video over the last year, which can lead to a little bit of overload for our law enforcement social media managers. First, Meerkat jumped onto the scene with its debut at SXSW in Austin, T...

Share the Good News

Every time the television is turned on, there is another negative story about the police. When you check out the news on your computer or surf your social media channels on your smartphone, the message seems to be the same: police officers are the bad guy...

Officer Safety When the Public Uses Social Media in a Crisis

Right at this moment while you are reading this post, a police department somewhere across the country is dealing with a crisis.  These crises vary in length, public awareness, outcome and many other factors.  You may never hear about some and o...

Using Vine to Solicit Tips and Reach Out to the Community

By now Twitter, Facebook, YouTube, and Instagram are commonplace names among law enforcement agencies. However, there is a variety of other social media technologies that are worth considering in any communications outreach strategy to your respect...

LESM at IACP 2014

It’s September at IACP Headquarters which means the weather is unpredictable, pumpkin spice lattes abound, and our staff is in conference mode. The countdown is on… just 36 days until IACP 2014 kicks off in Orlando, Florida.  The confere...

Why Law Enforcement Should Be Using Instagram

Facebook, Twitter, and YouTube may get all the attention when it comes to social media, but the mighty Instagram should also be a contender when it comes to engaging with your community. According to Digital Marketing Ramblings, Instagram’s growt...

The Next Stage in the Evolution of Public Information

Campaigns have been around for a long time, but are usually reserved for politics and commercial advertising.  But campaigns can be very effective in law enforcement to get messages out to those you are trying to address. It’s basic advertis...

Using Video to Deliver Your Holiday Safety Message

It’s that time of year again.  The time when police departments around the country put out holiday safety tips.  Usually they include: don’t talk on cell phones while walking through parking lots, don’t leave valuables in plain...

Creating Videos in the Palm of Your Hand

At the recent IACP Conference in Philadelphia, 16 social media classes on a wide variety of topics were offered.  There were several sessions which specifically addressed using video and the topic came up during discussion time at several other sessi...

Using Instagram to Increase Your LESM Presence

Sgt. Jay O’Neill is one of two Public Information Officers for the Glendale, Arizona, Police Department.  A relative newcomer to the law enforcement public information sector, Sgt. O’Neill has led the Glendale Police Department in embraci...

Use of Force in the Digital Age

Today’s post is the tenth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Use of Force in the Digital Age session on Wednesday, October 23. The last day of IACP 2013 included one of the most well at...

Using Video to Communicate with the Public

Today’s post is the eighth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Using Video to Communicate with the Public session on Tuesday, October 22. I’d like to start off this blog by persona...


Delivering information that is rich in value must be something that we all strive to do during our interactions on social media.  The more value we can deliver, the greater benefit that we can expect to be derived by our audience.   What is V...

Respond Before It Goes Viral

It seems to be happening more and more.  A media outlet reports something and before you know it, it’s gone viral.  It’s a frantic, uncontrolled environment.  Tweets double, triple, etc.  It reminds me of the old Faberge sh...

Posting Incident Scene Photos on Social Media: A Word of Caution

Most law enforcement agencies prohibit their staff from taking photos at accident scenes, crime scenes, and other incidents and posting them on their personal social media sites.  This is certainly a best practice and can prevent embarrassing situati...

Picture This: Using Instagram and Community Policing to Counter Violent Extremism

Today’s guest post comes from the staff of the Community Policing and Countering Violent Extremism project at the International Association of Chiefs of Police. Social media is a great tool for law enforcement to use for connecting, communicating, ...

Integrating Video into Your Department's Social Media Efforts

I recently participated in a training sponsored by the IACP’s web technologies partner, Matrix Group International on “Getting Started with Web Video and Tips for Shooting Your Own Video.” The IACP doesn’t do much in the way of ...

Social Media 2.0

We are always trying to come up with new ways to engage our audience. In law enforcement, it's ways to keep our residents and those around us updated on what is happening in the City of Boca Raton. Over the last couple of years we have gone from just a we...

Creating and sharing video with Vine - Implications and applications for law enforcement

The latest craze to descend upon the social media scene is an iPhone/iPod touch app called Vine.  Launched just a few weeks ago, Vine brings new meaning to the notion of short attention span theater.  The app allows users to shoot six-second vid...

Year in Review

After the frenzy for many agencies to get on the social media bandwagon, it seems things have slowed down a bit. Just like anything new and shiny, you want to play with it all the time at the beginning then push it aside when something else new comes alon...

Ustream: Bringing Video to Your Citizens

There are so many ways to communicate right now via social media that it is mind boggling. One site that has been around for a while could prove to be a useful tool for law enforcement. It’s called This is a site that allows you to b...

The Year That Has Been and a Look Ahead

Tracy Phillips posed the question here a couple of weeks ago, “Would I be exaggerating if I called 2011 the year for social media in law enforcement?” I answer to you Tracy, No. It’s not an exaggeration. I think back to late 2008 when...

Video: Why You Should Include It Whenever Possible

As we continue to peel back the layers of the onion, we continue to find more and more uses for different aspects of social media. Remember, social media is not just posting updates on Twitter and Facebook. It goes a lot deeper, like posting press relea...

Social Media is Just Telling a Story with Better Visuals

So you’ve decided to use social media for your agency, whether you want to or not. If it’s hard to wrap your head around everything, just think of it as telling a story… but with better visuals. That’s one of the ways we teach ...

The Value of Video

If a picture is worth a thousand words, what is a video worth? In social media circles, video is priceless. It captures the attention of people in ways a simple photo or story can't do. Although more police departments are using social media platforms lik...

Social Media as a Visual Medium

A lot of discussions focus on how to engage through social media. We've discussed how to make tweets relevant, how to interact with your constituents, how to tweet in 140 characters and so on. Another way, which is just as important, is to include a visua...

How Do I Use These Platforms?

Once it is determined an agency is ready to jump into social media, or the dark side as many refer to it, you need to figure what you want your agency to get out of it. There are many facets of social media like blogging, video sharing, forums, and more. ...


About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog


View Posts

By Date

By Author

By Tag

About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

Created by Matrix Group International, Inc.