The Social Media Beat

Enter Title

You must be in Edit Mode to enter content, and then you can use the Module Action Menu or Module Action Buttons to manage content

The Social Media Beat

Posts Tagged 'Public-Relations-and-Reputation-Management'

Check out all of the posts tagged with 'Public-Relations-and-Reputation-Management' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

Finding Your Social Media Funny Bone

Guest Blogger: Katie Nelson, Social Media + Public Relations Coordinator, Mountain View, California, Police Department A day without laughter is a day wasted, or so they say. Unfortunately, for law enforcement agencies, that could mean days, week...

Take a Deep Breath and Count to 3 Before Posting…

Guest Blogger: Sergeant Rebecca Rosenblatt, San Mateo County, California, Sheriff's Office While taking a moment to ponder the wisdom of messaging before hitting send is never a bad idea in any context, never more so does this advice bear repeating. ...

Applying the President’s Task Force Report through Social Media

Guest Blogger: Deputy Chief Andy Johnson, Hanover Park, Illinois, Police Department In December of 2014, President Obama commissioned the President’s Task Force on 21st Century Policing, which was tasked with identifying best practices in polici...

Facebook Update Focuses on “Engaging Posts”

Facebook often likes to change up how things look or how we post to the platform, but one recent change actually might help us with WHAT we post. I recently started seeing the phrase “Engaging Post” on our Jefferson County Sheriff’s Off...

Spreading Cheer – and Safety – this Holiday Season

Who doesn’t love the holidays in New York City? Rockefeller Center, ice skating in Central Park, Times Square...but for us at the NYPD, this time of year is also a busy season, as thousands of people flock to the city to enjoy the special holiday at...

IACP 2015 Recap – The #LESM Perspective

Who would have thought that this year members and affiliates of the IACP, representing some of the most senior and traditional members of the law enforcement community, would pepper the internet with hundreds of comments on social media, all bearing the h...

#IACP2015 Session Recap: Social Media Bootcamp

While just about every PIO session at this year’s IACP Conference and Exposition in Chicago had a nearly full audience and was jam packed with information, one session in particular hit it out of the park. Social Media Boot Camp with presenters Lieu...

The IACP Foundation Gets Social

The IACP Foundation is celebrating its 25th anniversary. Not only have they unveiled a new vision and mission statement, but they are also getting social! @TheIACPFdn – Follow the IACP Foundation on Twitter. You’ll get the latest news and u...

#IACP2015 Recap: When You Lose One of Your Own

The final day of the 2015 IACP Annual Conference and Exposition's Public Information Officers Track began with a presentation on how to handle a line of duty death from a PIO perspective, delivered by Public Information Director Jacki Kelley and Digital C...

#IACP2015 Recap: Reducing Tensions Between Citizens and Police by Taking Outreach Efforts Social

Day 2 at the IACP Annual Conference and Exposition Public Information Officers (PIO) track started off with "Reducing Tensions Between Citizens and Police by Taking Your Outreach Efforts Social" by Laura McElroy. With the backdrop of a challenging ye...

Social Media Notifications and Engagement: Two Sides of the Same Coin

Last year, IACP conducted a survey of law enforcement agencies and 95% stated they used social media (most for investigative purposes). That's a great metric and a huge change from a few years ago. There's no question social media is mainstream, not only ...

IACP 2015 Chicago: Public Information Track Preview

Five years ago I was honored to be part of the first social media session at IACP in Orlando 2010. At the time social media was fairly new, especially to law enforcement. Late in 2008 we were one of the first departments to actively start using ...

Share the Good News

Every time the television is turned on, there is another negative story about the police. When you check out the news on your computer or surf your social media channels on your smartphone, the message seems to be the same: police officers are the bad guy...

Do You Do Training on Personal Use of Social Media for Your Employees? Here's Why it Really is a Good Idea

It’s been said by many an expert – our own employees are our best “brand ambassadors”. If people see their work as important, and feel valued and rewarded, they’ll let others know. Personal experience shared word-of-mouth spe...

It’s Simply Not Your News to Break: #StayInYourLane

Recently Northern California law enforcement was rocked by horrific news when the Hayward Police Department suffered the tragic loss of Sgt. Scott Lunger, shot and killed in the line of duty on July 22nd. As we see time and again across the country, n...

Super-Sizing Your Tweets for High-Impact

At my agency, we try to send out at least one or two tweets every day. We have found Twitter to be one of our most useful and followed sources of public information. Because our local media follows Twitter for our most up-to-date information, we have foun...

IACP 2015: A Must for Law Enforcement Social Media Professionals

Social media continues to be a hot topic in the field of the law enforcement. It is no surprise, then, that it continues to be a major theme at the IACP Annual Conference and Exposition. The IACP 2015 schedule has several workshops with a social media foc...

#CopsLoveLemonadeStands

With kids out of school for the summer, temperatures rising, and lemonade stands popping up on sidewalks across America, my department recently began a new social media initiative called #CopsLoveLemonadeStands, and we are encouraging any interested polic...

#WhyIWearTheBadge Wednesdays, Keeping the Campaign Going Strong

Agencies all over the world are taking to Facebook, Twitter, Instagram, YouTube, and even Periscope to share their #WhyIWearTheBadge stories and to connect with the communities they serve. The #WhyIWearTheBadge campaign was designed to highlight the diver...

PROBLEM SOLVING IN #LESM – FINE-TUNING YOUR GAME PLAN

Cops are natural problem solvers. Flexibility and versatility are a big part of what we do every day, pushing the black & white through our neighborhoods, doing the big things that provide safety and preserve quality of life, and the little thing...

Why I Wear the Badge - #WhyIWeartheBadge

Why I Wear The Badge In 1962, President John F. Kennedy signed a proclamation that designated May 15th as Peace Officers Memorial Day and the week May 15th falls in as Police Week. 20 years later, the Memorial Service in Washington D.C. bega...

Periscope and Meerkat

Two new social media apps have hit the streets and they are taking off like wildfire. They are called Meerkat and Periscope. Both do the same exact thing; the difference is Periscope is owned by Twitter and seems to have taken the lead. Simply, they are l...

Nextdoor: The Next Big Thing for LESM?

Has your agency signed up for Nextdoor yet? If not, you should consider signing up for this free, private social network and joining more than 700 government agencies and police departments already using it across the United States. Nextdoor is a fa...

Using Social Media During the Snowstorm

Over the past week, APD has been busy with the normal social media posts on Twitter and Facebook with traffic reports, road conditions, and crash locations. We also took the time to humanize our officers and build the city's brand by being creat...

Using Social Media to Protect and Serve

As regular readers—and even those not-so-regular readers—of The Social Media Beat know, law enforcement agencies of all sizes across the world are using social media in innovative and effective ways. Social media provides law enforcemen...

Looking back, looking forward at the JeffCo Sheriff's Office

Whether you’re looking to take your agency’s social media efforts to the next level in 2015 or just sticking your toes in the water, the beginning of the year is the perfect time to reflect on the good work you’ve done and make so...

Changing of the Social Media Guard, Sort Of

For the past six years, I have learned, led, shared and at times even foundered in my drive to find the best possible ways to use social media to advance the mission of the Richmond Police Department and engage with the community. Now it’s time t...

Engaging Your Community: Social Media as a Law Enforcement Philosophy

This educational session consisted of a panel of experts, which included Captain Chris Hsiung with the Mountain View Police Department; Shino Tanaka also with the Mountain View Police Department; and Lieutenant Zach Perron with the Palo Alto Police Depart...

Love It or Hate It – Why the Ice Challenge Trend Was Important in the World of #LESM

Talk about a viral trend that swept the nation … and then some!  Whether in its iteration among Joe and Jane Citizen benefiting ALS and other charities or as a trend in the public safety world benefiting some of our charities, videos of pe...

I Pledge To Do It Right

I had originally written two blog posts this week that were focusing on social media, the new world of communication, journalism, and transparency. Then I found this amazing little reason to focus on something positive and get away from the ‘trainin...

You Can't Schedule a Crisis - But You Can Always Prepare for One!

It could happen in any of our jurisdictions. No matter how hard we train, how much we prepare, critical incidents will happen, and can end in death or serious injury to one or more of the parties involved. Although every incident has its own dynamics, and...

The Next Stage in the Evolution of Public Information

Campaigns have been around for a long time, but are usually reserved for politics and commercial advertising.  But campaigns can be very effective in law enforcement to get messages out to those you are trying to address. It’s basic advertis...

Star Power: How Pop Culture Can 'Stop the Violence'

The Hampton Police Division has made the prevention of youth violence a top priority. Another officer and myself recently appeared on the Fox News Network show "Fox & Friends" to promote a music video the Public Information Office produced with a catc...

Capturing a Moment: How IACP PIO Training Brought Inspiration at Just the Right Time

Boise Police Department recently had a “social media moment.” You know, one of those posts that, while perhaps not viral, shot well above the normal views, shares, etc. A couple cool things about this moment: first, it brought back some bas...

Back to Boston

This week marks the 118th running of the Boston Marathon and a fine time to reflect upon the lessons learned from the Boston Police Department (BPD) during last year’s tragic bombing. The bloggers of IACP’s Center for Social Media, among other...

Using Social Media to Boost Employee Morale

I think it’s safe to say we always hear when someone is unhappy, something goes wrong or someone thinks something is wrong. But it’s rare when people go out of their way to let us know when something good happens or they think an officer has d...

Social Media Managers - Don’t Forget the Dispatchers

  About The Author   Officer Mike Bires has been a police officer   for over 20 years in Southern California.   Along with working assignments in   corrections, SWAT, bike patrol, and as a   field training o...

Building Your Leadership Brand through Twitter

To all police chiefs and command staff members, this blog post is for you: Chances are, if you’re reading this blog your department already has an official Twitter account and is using it to interact and engage with your community.  Why, the...

Branding the Social Badge

In the world of business, this type of branding on a social media account is an absolute nightmare and I don’t mean having your account hacked.   What I mean is the absolutely confusing image that is created when the brand, the me...

RPD Loves Animals & Good Police Stories – And So Does the Rest of the World

At this point in the social media game, most people know that photos of animals are pretty popular. From police agencies’ K-9 units to mounted squads to animal rescues, it’s clear that the people love animal postings. But a recent Facebook ...

Complaints, Complaints – Two Old Kinds of Complaints Providing New Dilemmas in Social Media

I think about complaints as they relate to our law enforcement profession in two different strains – there are the complaints that we hear from the public that challenge us as an agency to do differently, better, or to refer the complainants under c...

The Grammar Police

Law enforcement’s need for proper spelling and grammar is emphasized in police mandated training, the field training officer program, and through continued observation and corrective action taken by supervisors on reports.  Most departments eve...

Richmond Police’s 10,000th Tweet!

There’s a lot to be said for recognizing the milestones in your social media journey. It shows how far you’ve come, what you’ve accomplished, and inspires you for the future. Most of the time, agencies do this by keeping track of the ...

The Best of Police in Social Media 2013

Any blog worthy of its loyal readership needs a year end, best-of list. Lest The Social Media Beat not disappoint, here are the top law enforcement social media stories from 2013. Cheap Otter, an Internet Sensation Chief David Oliver (or “Cheap ...

Use of Force in the Digital Age

Today’s post is the tenth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Use of Force in the Digital Age session on Wednesday, October 23. The last day of IACP 2013 included one of the most well at...

Improving Your Agency’s Brand, Online Persona, and Engagement with Your Community

Today’s post is the ninth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Social Media 2.0: Improving Your Agency’s Brand, Online Persona, and Engagement with Your Community session on Sunday, Oc...

Using Video to Communicate with the Public

Today’s post is the eighth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Using Video to Communicate with the Public session on Tuesday, October 22. I’d like to start off this blog by persona...

The 411 on Social Media: Tools and Tactics for Successful Conversations

Today’s post is the sixth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the 411 on Social Media: Tools and Tactics for Successful Conversations session on Saturday, October 19. This session was led by...

Social Media is Going to the Dogs

There are a lot of different ways to be successful on social media. One of the few universal rules of social media is that people love, love, love pictures of animals. Ask most agencies about their most popular social media posts and they usually involve ...

Your Department “Brand” and the Role it Plays in Your Department Messaging

The American Marketing Association defines “brand” as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."1  While none of us have products that we &ldq...

Is Your “Voice” Coming Through on Social Media? - Using Social Media to Build Confidence and Trust

We do a lot of writing and talking about great new techniques and strategies for social media, all of which are absolutely valuable. We need to learn about the opportunities available through new platforms or new strategies for social media platforms alre...

Getting on Board with Social Media

Policing and law enforcement agencies are a dynamic mix of the old and new.  Old personnel, new personnel. Old thinking, new thinking.  Old techniques, new techniques. Old technology, new technology.  I’ve always found it quite funny ...

Social vs. Traditional Media

Imagine this scenario: You hear about a funny “dumb criminal” arrest story from one of your officers and you just know how popular it would be if you post on your department’s Facebook page. Not only will it draw more fans to like yo...

Bringing Social Media Home – To Your Website

Home is where the heart is.  There’s no place like home. Our Internet home is our agency’s website, and as we are so often busy with looking at the newest or shiniest tool in our social media toolbox, here’s a thought - stop ever...

Anatomy of a Viral Post

For all of those who use social media, you dream of the post, story, photo, or video that goes viral and reaches an audience beyond your expectation.  In law enforcement circles, a viral post can bring attention to your social media channel and add f...

How to Continue Your Social Media Momentum

Though law enforcement agencies across the world are at a variety of stages when it comes to social media use, those of us who have been doing this for a while now may be wondering what we should be doing next. My colleague at Boca Raton Police, Mark E...

Respond Before It Goes Viral

It seems to be happening more and more.  A media outlet reports something and before you know it, it’s gone viral.  It’s a frantic, uncontrolled environment.  Tweets double, triple, etc.  It reminds me of the old Faberge sh...

Stoking the Competitive Spirit

Earlier this week, we posted updated lists of agencies with the most Facebook likes and Twitter followers. This particular Center for Social Media feature is growing in popularity and we thought it was worth examining it more deeply in a blog post.  ...

Overcoming and Avoiding Internal Crisis Communication Events

Most often when we think of crisis communications we immediately consider the impact of third party external factors that contribute to the crisis.  Those are the events or situations that develop beyond our control that, in turn, require swift and a...

Crisis Communications in the Digital Era - Part I

Part I – The Internal Created Crisis “Bury the story.” “Put out a good news story.” “No comment.” “Wait until tomorrow, it will die all on its own.” Thirty years ago, these were simple ways ...

More Lessons from Boston

The law enforcement response to the Boston Marathon bombings has been the source of many hoorahs and kudos, and rightly so.  In the context of this blog and the Center for Social Media, I’ll focus on four elements (trends?) we haven’t qui...

Desk-Ditching: A Police Chief Hits the Beat to Lead Twitter Virtual Ride-Along

Lieutenant Zach Perron is the lead Public Information Officer for the Palo Alto (CA) Police Department, an agency of 85 sworn officers serving a community of about 65,000 residents.  The computer was invented in a garage three blocks from his office ...

Recognizing Law Enforcement Volunteers through Social Media

Today’s guest post comes from Jennifer Styles, Project Specialist for the national Volunteers in Police Service (VIPS) Program at the International Association of Chiefs of Police. One of the many advantages of social media is being ab...

Pinning the Police - It's A Good Thing

When it comes to what’s popular on social media sites, it’s all about the visuals. That’s why the still relatively new site Pinterest is taking off so quickly, and why police need to consider using that platform as a way to reach and edu...

Don't Believe Every Tweet You See

One of the most important things we have is also the most fragile. It can takes years to build and seconds to destroy. We have an immense amount of control over it and yet unforeseen forces can damage it. Careers have been destroyed by it and empires buil...

Creating Your Social Media Presence from Scratch - Part 2

Today’s guest post comes from Sergeant Dave Norris who has been with the San Mateo, California, Police Department since 1993. After serving in a variety of positions including Field Training Officer, Narcotics and Vice, and Investigations, he is cur...

Creating Your Social Media Presence from Scratch - Part 1

Today’s guest post comes from Sergeant Dave Norris who has been with the San Mateo, California, Police Department since 1993. After serving in a variety of positions including Field Training Officer, Narcotics and Vice, and Investigations, he is cur...

Beyond Sworn and Civilian in Social Media

When it comes to law enforcement, most of us are divided into the sworn and civilian categories. But when it comes to social media, there’s another title that those of us who do the work should consider: community manager. After reading this arti...

Broaden Your Content - Broaden Your Audience

Know anyone who always seems to talk about the same ‘ole thing? And have you ever avoided that person because that’s not what you felt like discussing? How about a politician who only promotes one issue, so when other issues are discussed, tha...

Social Media Should Be Social

I became a police officer for several reasons. I wanted to follow in my grandfather's foot steps, I wanted the excitement, I wanted to help people. I never imagined, not in a million years, I would find myself writing a blog post for the IACP while workin...

Police Good News - A Two-Way Street?

By now, you may have seen the photo of Officer Lawrence DePrimo of the NYPD after he coughed up 75 bucks of his own money to buy a pair of boots for a cold, barefooted homeless guy. The photo went viral after it was posted to the NYPD’s Facebook pag...

Just Click "Like"

As most of us know by now, Facebook is regularly making changes to how the site works and where your content shows up. By the time you figure something out, something else has changed. Well, we’ve recently discovered one change that has turned ou...

No Better Time to Advocate & Educate for the Safety of Our Officers

Scrolling down the news feed on my personal Facebook page last night, I saw a post from a friend who works for a police agency in Alaska. She had shared a post on the death this week of Nassau County, New York, Police Officer Arthur Lopez tragically and s...

Branding and Marketing Your Police Department

Does your police department have a brand? I’m not talking about a circle L or a lazy T for all you cowpokes, but rather an idea, image, or message that the public associates with your agency.  Marketing guru Seth Godin further defines a brand a...

IACP Conference Workshop: Case Study: Republican National Convention Tampa, Managing the Media

In my last blog I wrote about how social media is changing the way we respond to large scale events as PIOs. My example was how it was used at the Republican National Convention in Tampa in September. I had the opportunity to help out the Tampa Police Dep...

Re-Cap #IACP2012 – Social Media: Challenges and Opportunities

Have you ever been to a conference and left disappointed because you just didn’t find the information you were hoping for? Have you ever felt empty because you took time to attend a session based on the description of it and it just didn’t del...

Tampa Police Department and the RNC – How Planning, Consistency, and “Owning Social Media” Paid Off in Much More than Good PR

You’ve heard the saying, “You create your own luck.” Tampa Police Department (TPD) spent months training and planning, on paper and in the field, for an event held once every four years and historically marked by conflict – a natio...

Expecting the Unexpected: Social Media in Large Scale Events

This past week I had the opportunity to help the Tampa Police Department during the Republican National Convention. PIO Laura McElroy, who will present at IACP 2012 about how she planned for this event, had a terrific plan and team in place. She had every...

Are Police Creative – or Gutsy – Enough to Capitalize on Internet Meme (and Should They)?

Two of my favorite Internet sensations of late are Call Me Maybe videos and McKayla is Not Impressed photoshopped images. Near as I can tell, law enforcement has failed to jump on either bandwagon. Maybe I’m the only one who sees the potential&helli...

Transparency Part II: Why We Can't Always Be Transparent. Thanks to Social Networking, We Can, and People Get It!

I’m going to start with something that you may have read recently: “Transparency does not involve divulging privileged information. Instead, being transparent means empowering citizens with information so they can understand, appreciate, an...

Using Social Media to Engage Officers' Families and Fellow Officers

One of the neatest – and most surprising – things to come from the Richmond Police Department's use social media is the boost in employee morale and camaraderie as well as the increased engagement with officers' families. To explain, I thin...

Transparency: Law Enforcement's Best Friend

In years past, many police departments operated in almost complete secrecy. The community knew very little about what the department was doing except in the most extreme cases involving terrible tragedies. The culture of law enforcement perpetuated this b...

The Timing of Content Can Be Crucial

June 1st was National Doughnut Day. As a blogger and reader of blogs on this site, I read the piece from Officer Mike McCoy of Houston PD a few weeks ago on the power of using humor - appropriate humor - as an effective way to humanize our agencies thr...

Remember: Humanize Your Facebook Cover Photo

If you "like" a number of police agencies on Facebook, which I do as the administrator of the Boise Police Facebook page, almost invariably, every day some agency has updated their "cover photo." If you use Facebook, you know the new layout allows admins ...

Pinterest in Kansas City

Today's guest blog post comes from Sarah Boyd, public relations specialist with the Kansas City, Missouri Police, Department. In her five years with the department, she has implemented and managed most of KCPD's social media accounts and strategy. She pre...

When Controversy Creates a Crush of Comments

Recently, an Idaho State agency chose to shut down its Facebook page. Managers said the page was taking too much time and employee resources. The problem wasn't too many issues - just one. The agency found its Facebook page had become a venting opportunit...

Social Media: The Great Equalizer

How many of you have ever had a negative story about your department or the way your officers handled an incident spin out of control in the media? It stinks. Traditionally, it is difficult to “set the record straight” without opening yourself...

Humor in Houston

Today's guest blog post comes from Senior Office Mike McCoy of the Houston, Texas, Police Department (HPD). Mike has been a police officer since 1982, and has worked in recruiting until 2009. Mike created a successful blog (www.hpdblog.com) in 2007 to hel...

It's the Little Things - Part 1, Facebook

Who’s going to monitor it? Are we going to delete comments? Who’s going to post items? What should we post? How often should we post? The questions regarding social media use could go on and on, and we realize it’s quite easy to get o...

Social Media - Helping Police Tell the Police Story

One of the many exciting and appealing things about social media and law enforcement is the opportunity it gives the profession to tell its story. To some extent, law enforcement has let the media and popular culture run away with its image.  Stor...

Use Social Networking to Compliment & Cross-Promote Your Local Media!

When it comes to getting important public safety information out to your community, local media is a good ally. Social media allows law enforcement one quick, easy way to reinforce the important safety messages media shares, and to show them the effort is...

Will You Hangout With Me?

Google+ may be the new kid on the social networking block, but it appears to be gaining some momentum with individuals and organizations alike. There are several different aspects of Google+ that offer different functionality. There is the ability to put ...

Chatting with Your Community Online

Today's guest blogger post comes from Stephanie Slater, Public Information Officer for the Boynton Beach, Florida, Police Department and the City of Boynton Beach. Stephanie is a frequent speaker about law enforcement's use of social media, and has assist...

Constant First Impression

I came across an article by Chris Brogan where he discusses the idea that it is always someone’s first day. In other words, there is always someone who is coming across your Web site, Facebook page, Twitter account, YouTube channel, or other social ...

It's Never too Late to Launch

So, you have a Facebook page, or a Twitter account, or YouTube channel, or some other social media spot for your agency. But it isn’t gaining much traffic. You may have started slow but have built up a solid strategy. Maybe you didn’t promote ...

IACP 2011 Conference Review

One of the great things about an event such as the 2011 IACP conference in Chicago is that it brings together a variety of people who have had such different experiences to share their knowledge. I feel incredibly fortunate that I could attend and learn s...

IACP 2011 PIO Track Review

This is the second year the IACP annual conference included social media in the PIO Track. Last year in Orlando the response to the couple of social media presentations was overwhelming with standing room only at a couple of classes. One would anticipate ...

How to Respond When Your Department Posts Something That Offends

In my last post, we discussed how to respond when the public posts negative comments on your department’s social media sites. But what happens when the department posts material that is offensive to others? How could this happen? After all, most dep...

Getting Traditional Media to Buy into Your Social Media Activities

I think unless you live in a huge city, like New York or Boston, at least one media outlet would be interested in its local police agency starting to use social media. No matter when you start, the use of social media by a police agency is still considere...

Is It Really News?

I’ve heard the question asked many times, “Why post/publish this story, it’s not news.” There are many answers to this comment. We now have the ability to not only let our residents know what is going on and what we are doing, b...

How Should Your Department Respond to Negative Comments?

The question about what to do when negative posts are made on your social media sites is a valid question. Although feared by many law enforcement professionals, negative comments are typically not posted as frequently as expected. However, it is importan...

Why Should My Department Use Social Media?

This is a question asked by many chiefs across the country. Police chiefs face many challenges today. Crime and what to do about it is a continuing concern. However, in our current economic climate, chiefs also face historical reductions in their budgets...

Why Should You Do It? Simple, Unfiltered Messages to Your Residents

This has been touched upon in blogs here by me and fellow bloggers, but thought a more in-depth discussion was due. Recently at one of my social media presentations to law enforcement, many in attendance were not using Facebook or Twitter to communicate. ...

Using Humor with Social Media

A good sense of humor is a valuable commodity in life. This is especially true of police officers. We see people at their worst, committing horrible acts of violence against their fellow man. This can be discouraging to say the least. A good sense of humo...

Interacting with Other Agencies, Both Police and Non, On Social Media

You probably go into using social media to connect or communicate with your community and maybe the media, right? One of the last things you’re probably thinking about is interacting with other agencies, police or otherwise, on social media. I th...

Reputation Management... The Ins and Outs

Managing your reputation begins with putting your best foot forward and the next step is that you have to make sure you are listening to what people are saying. Ensuring that you are there in the social space to address the community concerns, complime...

Reputation Management... Do You Hear What I Hear?

In the last blog post about reputation management, we talked about you putting your best foot forward by ensuring that you were properly contributing within your social media presence. Managing your words and actions in a manner that let people know where...

Reputation Management... It Starts With You

I remember my mom always telling me that people will know who you are and what you stand for before they ever meet you. It was her way of introducing me to "reputation." As a parent I know what she was saying all too well as I find myself reminding my chi...

Hosting a Live Chat

If you're interested in trying something new to improve your communication and reputation with your community, consider trying a "live chat." Though the mere thought of it - someone asking any question they want of your command staff officer for all to se...

Using Twitter to Listen and Learn

Of all the social media platforms out there, Twitter can be one of the most confounding, particularly to the uninitiated. 140 character messages? Who cares, right? Well, part of the appeal of Twitter is that it fits nicely with our mobile, on-the-go life...

Build Community Relations with Your Facebook Page

Facebook recently launched a "Use Facebook as Page" feature that allows page administrators to assume the identity of their page when interacting with Facebook. This allows you to Like, post, and comment throughout the site as your page. Prior to this cha...

Different Approaches to Social Media

I think one of the biggest deterrents for some law enforcement agencies to use social media is the idea that there's only one right way to do it. That's simply not true. When Richmond Police first started using social media, we started with what we tho...

Law Enforcement Working as Journalists; Why We Need Social Media

It seems like a complete 180, as law enforcement used to try and avoid the media, we now find ourselves becoming the media. When I started my career in broadcast journalism nearly 20 years ago, the relationship with law enforcement was much different t...

Engage - Someone just might say, "Thank You"

A couple things happened this week on the Boise PD social network sites that started the new year off right. The first shows the value of interacting with citizens via social networking; the second illustrates how that interaction can lead to something we...

2011 Social Media Resolutions

A new year has arrived, and with that comes the age-old activity of pledging to change in the upcoming twelve months. Hitting the gym, kicking a bad habit, or clearing out junk are typical tasks at the top of people's lists. But with the social media revo...

Dealing with Inappropriate and Negative Comments - Part 2

The law is still catching up with the Internet so it's obviously still far behind trying to comprehend and figure out social media. That being said, having an official social media policy, like a police agency does for anything else, like use of force,...

Dealing with Inappropriate and Negative Comments - Part 1

If you can't say anything nice, don't say anything at all. You've heard the saying, but that's not always the case, especially online, where people sometimes feel they can say whatever they want with impunity because it's online and they can be anonymo...

Marketing Your Police Department: You're Doing it Already!

Any business has to market their company. From retail to pharmaceutical, companies are always trying to show customers they have a great product. In law enforcement the only difference is the terminology, but we are still in the business of marketing. Our...

IACP 2010 Social Media Recap

After an exciting week at the IACP Annual Conference, the Center for Social Media staff has returned home from sunny Orlando, Florida. In addition to launching the IACP Center for Social Media Web site, there were several workshops available throughout th...

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the DiscoverPolicing.org Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him http://bit.ly/ContactTimBurrows

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

Created by Matrix Group International, Inc.