The Social Media Beat

The Social Media Beat

Posts Tagged 'Recruiting'

Check out all of the posts tagged with 'Recruiting' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

Twitter Tip: Photo Tagging

Are you using Twitter’s “photo tagging” feature? If not, you should be. This post will tell you first what it is, then outline the many benefits it can bring to your agency, and finally, tell you how you do it. What does “pho...

LESM at IACP 2014

It’s September at IACP Headquarters which means the weather is unpredictable, pumpkin spice lattes abound, and our staff is in conference mode. The countdown is on… just 36 days until IACP 2014 kicks off in Orlando, Florida.  The confere...

Who is Rocking Social Media for Recruitment?

A recent issue of Police Chief magazine, which focused on recruitment, highlighted a few agencies who are finding success in reaching out to candidates through social media: Worcester, Massachusetts The Worcester Police Department has seen the depar...

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Using Social Media to Go Beyond Recruitment

Many agencies have quickly come to realize how beneficial social media sites can be when it comes to recruitment efforts. But do you also realize that the “fans” you make during these endeavors are very likely to stick around and become long-t...

Blogging for Recruits

Last month I explored Facebook pages dedicated to recruitment. This month, we’ll take a look at blogs devoted to the same task.  These two approaches have similar benefits. Namely, the option for readers to comment on a post and ask questions.&...

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Facebook Pages Dedicated to Police Recruitment

Police department Facebook pages are, by now, almost standard.  But what about separate pages dedicated to recruitment?  Once a rarity, such pages are now more common, not just among larger agencies hiring rafts of new recruits, but smaller and ...

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The Best of Police in Social Media 2013

Any blog worthy of its loyal readership needs a year end, best-of list. Lest The Social Media Beat not disappoint, here are the top law enforcement social media stories from 2013. Cheap Otter, an Internet Sensation Chief David Oliver (or “Cheap ...

Creating Content for Recruiting

Social media is a great way to communicate with and engage the public, but it is also a stellar recruiting tool.  Generating social media content around recruitment can – and should - go beyond merely posting job announcements, exam dates, and ...

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Custom Facebook Tabs for Police Recruitment (and other stuff)

I have to confess … I’ve been neglecting Facebook. Ever since the last overhaul with the timeline and the cover photos, I’ve just fallen behind. Thanks to an inquiry from the Monroe County Sheriff’s Office, I’m turning to Fa...

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Social Media for Police Recruitment: How to Target Specific Populations

This post was borne out of a query the Center for Social Media received from one of its many avid readers. And what a great question it is – how to use social media to recruit specific populations? Let’s look at a few platforms that are par...

Recognizing Law Enforcement Volunteers through Social Media

Today’s guest post comes from Jennifer Styles, Project Specialist for the national Volunteers in Police Service (VIPS) Program at the International Association of Chiefs of Police. One of the many advantages of social media is being ab...

Keeping It Fresh

Today's guest blog post comes from Corinne Geller, public relations director with the Virginia State Police. A former TV news reporter, she joined the state police in 1999 as a field PIO and now oversees statewide media and public relations. She and her t...

Pinterest in Kansas City

Today's guest blog post comes from Sarah Boyd, public relations specialist with the Kansas City, Missouri Police, Department. In her five years with the department, she has implemented and managed most of KCPD's social media accounts and strategy. She pre...

If you're hiring, get social. The IACP can help.

Some agencies are hiring continuously. Others hire on an as need basis. Regardless of which group your department falls into, when you’re ready to advertise, it makes sense to push those hiring notices out through your department’s social medi...

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2011: The Year for Social Media in Law Enforcement

Would I be exaggerating to call 2011 year of social media for law enforcement? Er, maybe but I don’t think so. Would I be overstating to say we’ve seen an “explosion” in law enforcement’s use of social media over the course o...

Mobile Recruitment for Police - Part 3

I really had no intention of writing three consecutive posts on the value of mobile for law enforcement, but the topic just keeps popping up. Or maybe it’s all just more relevant to me now that I too have joined the ranks of smartphone owners and ha...

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Mobile Recruitment for Police - Part 1

Once upon a time, recruitment in the digital age meant creating a Web page or maybe even using an electronic application. Today, it means creating a Facebook page and a Twitter account. Increasingly, it also means going mobile -- using mobile apps, mobile...

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The Importance of Directed Content for Jobseekers

A recent research report from the Bernard Hodes Group,* a New York-based recruitment marketing firm, offers some good insight into how jobseekers are using social media. The study was conducted during the spring and summer of 2010 and involved nearly 1,00...

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Social Recruiting in the Land Down Under

This week we'll take a virtual trip to the land down under - to Victoria, Australia - to have a look at some unique uses of social media for recruitment. (To refresh your Aussie geography, the state of Victoria is in the southeast corner of Australia and ...

Blogging for Recruitment

Dionne's post got me thinking about the further benefits of sharing insight about your department, particularly recruitment and training efforts. While such activities are a great way to educate and engage with the community, they can also pay dividends i...

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Connecting with Candidates through Video

It's hard to argue with the power of video. Since its inception decades ago, video has changed the way we access news and information. In the digital age of the 21st century, where nearly everyone has access to a video camera, the power and influence of t...

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Looking for Your Next Recruit? Try Facebook.

Using social media for recruitment is a natural fit. Job seekers are already using social media, so agencies that are still banking on that ad in the Sunday paper may find themselves behind the power curve. Facebook is a particularly effective medium f...


About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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