The Social Media Beat

The Social Media Beat

Wednesday, October 31, 2012

Capturing Attention

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

In today’s world everything we say and everything we do is built around faster, better, smaller, more efficient, and easy. We want meals that are quicker to make, cars that go farther on a gallon of gas and computers that are small and light. To me this has also impacted how I see my social feeds. Give me one place where I can see all the information that is important to me at one time and I am a very happy camper. The next step up from that is make information as informative and small for me as possible because I need to get the next piece of information fast. Sad but true. We are in such a rush and that includes our attention in social. Think about it. When was the last time you watched a five minute video on YouTube or read an entire Facebook post that required the ‘see more…’ link to be pressed? When I open a video, if it isn’t grabbing my full attention in the first few seconds, I look at is how long it is which will often determine if I will watch it through. Make it ...

Read the rest of entry »

Friday, October 26, 2012

No Better Time to Advocate & Educate for the Safety of Our Officers

By Lynn Hightower

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise, Idaho, Police Department. Follow Lynn on Twitter @BoisePD.

Read Full Bio…

Scrolling down the news feed on my personal Facebook page last night, I saw a post from a friend who works for a police agency in Alaska. She had shared a post on the death this week of Nassau County, New York, Police Officer Arthur Lopez tragically and senselessly killed in the line of duty. I read her post shortly after I’d read the latest update on two deputies from our neighboring Canyon County, Idaho who’d been shot the night before attempting to serve a warrant. One deputy remains in a Boise hospital in critical condition as of this writing. On the Boise Police Facebook page, I shared a link to the latest news update on our local deputies, noting all involved were in our thoughts and prayers for healing. We had many citizens post supporting comments. Then one woman’s post asked, “What can we do to help?” That’s a really good question. What can we, who work in social media for law enforcement agencies do to support officer safety? I think about this all the time ...

Read the rest of entry »

Wednesday, October 24, 2012

News Travels at the Speed of Twitter

By IACP Center for Social Media

IACP Center for Social Media

IACP's Center for Social Media is a clearinghouse of information and no-cost resources to help law enforcement use social media.

Read Full Bio…

Social media helps people stay apprised of world events, traffic, and sports as they happen.  It has also become an integral tool for law enforcement.  Despite its many positive applications, this technology brings challenges when it comes to policy, privacy, transparency, and officer safety. For the last few years, the IACP Center for Social Media has offered an executive briefing program, an overview of what law enforcement leaders need to know about social media.  During the briefings participants often share their agency’s experience with social media – the good and the bad.  In 2011, one deputy chief shared with us their experience in losing an officer in the line of duty. Before that department was able to notify the immediate family, the name of the slain officer was shared through a post on a social media account. As a result, the officer’s spouse found out about her husband’s death by reading it on a social media platform. Sadly, we have heard similar st ...

Read the rest of entry »

Thursday, October 18, 2012

Branding and Marketing Your Police Department

By Tracy Phillips

Tracy Phillips

Tracy, an IACP Senior Project Specialist, is responsible for managing the day-to-day operations of IACP's recruitment initiative, Discover Policing.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on Twitter, Facebook, and on the Inside Discover Policing blog.

Read Full Bio…

Does your police department have a brand? I’m not talking about a circle L or a lazy T for all you cowpokes, but rather an idea, image, or message that the public associates with your agency.  Marketing guru Seth Godin further defines a brand as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” So, essentially, your brand can be viewed as how people feel about and react to you. Marketing and branding dominate the private sector. We can all rattle off popular products and their corresponding logos and tag lines. But it can also be found in the public sector.  Most cities have a logo and a slogan, and many also have coordinated marketing plans used to attract economic development and promote tourism. While it may sound a little nontraditional, there’s no harm in thinking of your department as a “brand” unto itself, particularly when it c ...

Read the rest of entry »

Wednesday, October 17, 2012

Social Media Buzz at IACP 2012

By IACP Center for Social Media

IACP Center for Social Media

IACP's Center for Social Media is a clearinghouse of information and no-cost resources to help law enforcement use social media.

Read Full Bio…

The IACP 2012 conference was a great success. We hope you enjoyed some of the workshop recaps provided by The Social Media Beat bloggers. As you can tell, social media played a prominent role at the conference. Not only through the many #IACP2012 tweets, Facebook posts, and mentions in the blogosphere, but also through the conference events. There were numerous workshops that touched on some aspect of social media. These could be found in the Technology and Information Sharing Track, the Public Information Officers Track, the Chief Executive Track, and the Innovation Theatre. Even in the keynote speeches at the general assemblies and the banquet, the topic of social media was brought to the forefront. At the first general assembly, INTERPOL President Khoo Boon Hui acknowledged the friendly competition between law enforcement agencies for engagement in the social space, noting that the Singapore National Police has more Facebook likes than the FBI.  New York City Police Commissioner Ray Kelly focu ...

Read the rest of entry »

Tuesday, October 16, 2012

IACP Conference Workshop: Meet the Bloggers

By IACP Center for Social Media

IACP Center for Social Media

IACP's Center for Social Media is a clearinghouse of information and no-cost resources to help law enforcement use social media.

Read Full Bio…

For the second year in a row, the IACP Conference has featured a "Meet the Bloggers" workshop. It was impressive to see such a well-attended, early morning (and post Host Chief's Night) session!  This session provided an opportunity for audience members to interact with a panel made up of The Social Media Beat's regular bloggers: Lynn Hightower, Dionne Waugh, Chief Billy Grogan, Rebecca McClelland, Mark Economou, and Sergeant Tim Burrows. The bloggers received some great questions from the audience. Topics included recent blog posts, trends, and emerging issues. One of the most popular topics was the issue of negative comments. The group discussed the fear of negative comments but acknowledged that those incidents are few and far between. He recommended building a dialogue with the community. He also discussed the important distinction between a negative comment and an inappropriate comment. Panelists agreed about the importance of having a policy and a disclaimer regarding the removal of comments on ...

Read the rest of entry »

Friday, October 12, 2012

IACP Conference Workshop: Measuring the Return on Your Social Media Presence

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

Read Full Bio…

Today's guest blog post comes from Dave Roberts, Senior Program Manager for the International Association of Chiefs of Police Technology Center. Mr. Roberts has served as director of a variety of federally-funded justice IT and research projects, and is a frequent speaker on justice information and technology both in the United States and abroad. He holds graduate degrees in criminal justice from Oklahoma City University and the State University of New York at Albany. Social media has become an integral component of contemporary law enforcement communication resources. As the 2012 IACP Survey of law enforcement’s use of social media amply demonstrates, 9 out of 10 agencies surveyed are using some form of social media, most frequently to support investigations, notifying the public of crime problems, community outreach, intelligence, public relations, and a host of other applications. Measuring the effective use and return on investment (ROI) that an agency achieves from their use of social m ...

Read the rest of entry »

Thursday, October 11, 2012

IACP Conference Workshop: Case Study: Republican National Convention Tampa, Managing the Media

By Mark Economou

Mark Economou

Mark is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. Follow Mark on Twitter @BocaPolice.

Read Full Bio…

In my last blog I wrote about how social media is changing the way we respond to large scale events as PIOs. My example was how it was used at the Republican National Convention in Tampa in September. I had the opportunity to help out the Tampa Police Department and experience it firsthand. All of it wouldn’t have been possible without the incredible planning by Public Information Manager Laura McElroy and the leadership of her chief, Jane Castor. From the start they were ahead of the game and it paid off. PIO Laura McElroy with Chief Jane Castor. Photo courtesy of Mike Jachles. At the IACP 2012 conference in San Diego, Laura presented to the PIO Track on exactly how they pulled off one of the most successful NON media events ever. The plan was simple, to engage the community, community leaders, and even the protestors. From the initial stages Laura and the chief went to every community meeting. They met with the Chamber; they even met with the ACLU, who throughout the whole process had nothin ...

Read the rest of entry »

Wednesday, October 10, 2012

Re-Cap #IACP2012 – Social Media: Challenges and Opportunities

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

Have you ever been to a conference and left disappointed because you just didn’t find the information you were hoping for? Have you ever felt empty because you took time to attend a session based on the description of it and it just didn’t deliver? I have and it is upsetting especially considering the cost you sometimes have to cover. This year the International Association of Chiefs of Police 119th Conference in San Diego was nothing like I just described. In fact, it was the polar opposite! I found myself wishing that it were longer because there were so many great sessions happening at the same time. It didn’t matter which information track was happening… you just couldn’t go wrong with your choices. Executives, IT personnel, public information officers, chiefs… there was something for everyone and if you left feeling empty, it’s only because you didn’t really pay attention. One of the packed sessions I sat in on was, “Social Media: Challenge ...

Read the rest of entry »

Tuesday, October 09, 2012

IACP Conference Workshop: If You Are Going to Use Social Media, Make it Worth Your Time

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

This session at the IACP Conference was one that I was really looking forward to. As a chief, I am all about engaging in activity that adds value to the organization. rather than wasting the time of my staff. A large audience was in attendance. Lynn Hightower, the Communications Director and PIO for the Boise, Idaho, Police Department, was the moderator. Chief Jeff Lavey of the Meridian, Idaho, Police Department was the first panelist up. Chief Lavey quickly made a point of stating social media is not a fad. Most of our officers are using social media and many citizens are talking about our departments on social media. If your department uses social media, you have the ability to control the message. Chief Lavey offered three main reasons to use social media: public awareness, public relations, and criminal investigations & crime prevention. Chief Lavey acknowledged several potential pitfalls and challenges. These include scare department resources, posts on social media channel are instant and can& ...

Read the rest of entry »

Pages: 12NextReturn Top

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Dionne Waugh

Dionne Waugh is the social media guru for the Richmond Police Department. As a member of the Department's Public Affairs Unit since September 2008, she created and developed the agency's successful use of social media and continues to try and find new ways to improve the way Richmond Police communicate online. She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to the past four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for six years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @RichmondPolice.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the DiscoverPolicing.org Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Ben Gorban

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him http://bit.ly/ContactTimBurrows

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

Created by Matrix Group International, Inc.