The Social Media Beat

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The Social Media Beat

Thursday, August 29, 2013

Spotlighting Our Police Volunteers

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

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When most police departments think about social media, they focus, obviously, on their sworn officers and then their civilian employees. But what about the volunteers? These are the people who are actively supporting the department by taking time out of their day to help because they want to aid officers and better their community. They’re also often overlooked. That’s where social media comes in. For example, I recently did a virtual ride along, or TweetAlong, with two of our police volunteers who are part of our Neighborhood Assistance Officer (NAO) program. The NAO program allows citizens to learn about the department and what officers do first hand and it lets them have a sense of pride by helping officers with their duties when the opportunity allows. The volunteer program puts citizens through training about how to do things like fill out paperwork, direct traffic, crowd control, search for missing persons, and other non-enforcement duties. This is a program we definitely wan ...

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Tuesday, August 27, 2013

Social Media Workshops at IACP 2013

By IACP Center for Social Media

IACP Center for Social Media

IACP's Center for Social Media is a clearinghouse of information and no-cost resources to help law enforcement use social media.

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Social media has been one of the “hot” topics within the IACP for the last few years. This has been reflected in the number of social media-related workshops at IACP’s annual conference (and the attendance at those sessions).  IACP 2013 features a record number 16 educational sessions on social media, crossing multiple educational tracks. It has truly become a conference within a conference!  This year’s lineup has something for everyone, whether you’re a new PIO, a seasoned investigator, an experienced social media manager, or a chief that just needs to know the basics. Some of the social media workshop highlights: Using Social Media as an Investigative Tool Does your agency have a policy addressing the use of social media for intelligence and investigative activities? If not, come to this session to learn about developing a policy as well as current tools and techniques from the Georgia Bureau of Investigation and the National White Collar Crime Center. C ...

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Thursday, August 22, 2013

Value

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

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Delivering information that is rich in value must be something that we all strive to do during our interactions on social media.  The more value we can deliver, the greater benefit that we can expect to be derived by our audience.   What is Value?   In simple terms value is the regard that something is held to deserve; the importance, worth, or usefulness of something.   Determining the value of information is easy.  Just ask yourself this series of questions to which the answers you come up with will determine its value. Is the information I am about to deliver important? Is it worthwhile? Is the information useful?   Honestly, from your perspective, yes to all will normally be a given response but here is where the twist comes in.  Ask yourself those same questions, but add the following to your question:     …to my audience. What has value to you may not have any worth at all to your audience and that is where you need to targ ...

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Tuesday, August 20, 2013

Embedding: A Tutorial

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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I have said it before and I will say it again, having visual media in your blog posts exponentially increases the amount of people it engages.  That does not just mean images.  You can embed tweets or YouTube videos or pretty much anything else that comes to mind.   Embedding a tweet is a pretty straightforward process.  You can hover over a tweet in your timeline then hover over “More.” There you will see the option to “Embed Tweet.” Clicking on “Embed Tweet” will open a window that looks like this: You can simply copy and paste the code provided by Twitter in to the “TEXT” view of your blogging platform.  In WordPress, it is a tab on the upper right portion of the text box, as seen below:   Now the tweet can be favorited or retweeted right from your page.  You also have the option of editing Twitter’s code to customize the look and feel of the tweet.  There are directions on how to do that on Twit ...

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Wednesday, August 14, 2013

Win-Win: Engaging the Community While Closing Cases – The “Digital Canvass”

By Dave Norris

Dave Norris

Dave Norris is a sergeant with San Mateo, California, Police Department.

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Maintaining our street-cred among peer officers is one of the toughest aspects of the SM/PIO position. I’d be shocked if I’m the only LESM cop out there that’s heard this kind of ribbing … “Hey, buddy, are they going to have to put you back through the academy when you’re done with that social media/PIO gig? (chuckle, chuckle)” Good natured though it might be, it does make us think about what our running-down-the-street-with-your-hair-on-fire-chasing-bad-guys cops think about those of us involved in LESM, and what SM/PIOs might be able to do to bridge the gap. After all, social is here to stay, and we not only have to integrate it into ALL our operations as a law enforcement agency, but also have to think about succession planning, and bringing some street-cop “cool” to our position. We all want to catch bad guys. That is the common tie that binds us in this business. The form changes, but we all seek to improve quality of life in our ...

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Monday, August 12, 2013

Anatomy of a Viral Post

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

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For all of those who use social media, you dream of the post, story, photo, or video that goes viral and reaches an audience beyond your expectation.  In law enforcement circles, a viral post can bring attention to your social media channel and add followers; thereby increasing your department’s reach and influence in your local community.  Although viral posts do happen from time to time, for the most part they are few and far between, especially in law enforcement circles.   On July 26, 2013, the Dunwoody Police Department posted a photo and story on their Facebook page about an elderly woman who had a flat tire and was stranded on Interstate 285.  The department had a delayed response due to traffic.  An Army National Guardsman stopped and helped her get to the side of the road and changed her tire.  Sergeant Espinoza posted a nice write up about what happened.  Surprisingly, this post went viral. Several things contributed to the post going viral.  T ...

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Wednesday, August 07, 2013

Custom Facebook Tabs for Police Recruitment (and other stuff)

By Tracy Phillips

Tracy Phillips

Tracy, an IACP Senior Project Specialist, is responsible for managing the day-to-day operations of IACP's recruitment initiative, Discover Policing.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on Twitter, Facebook, and on the Inside Discover Policing blog.

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I have to confess … I’ve been neglecting Facebook. Ever since the last overhaul with the timeline and the cover photos, I’ve just fallen behind. Thanks to an inquiry from the Monroe County Sheriff’s Office, I’m turning to Facebook anew, looking for what’s new (ish) and worth considering when comes to recruitment.  Today’s topic: Tabs – a great way to highlight important information. Facebook “tabs” are the boxes right under your cover photo.  The first tab defaults to Photos and cannot be changed, but the others are fair game.  Consider devoting one of them to recruitment information.  Unfortunately, customizing these tabs is not for the faint of heart. That is to say, it is not an inherent feature of Facebook, rather, you must use a third party application to accomplish this task.   Idea Factory Here are some examples of custom tab content to consider -- some specifically recruitment-related, some not – with ...

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Friday, August 02, 2013

Using Facebook for Investigations

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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In my previous position, I used Facebook to get our message out to our citizens.  In the past few months I’ve had the opportunity to learn much more about how to use social media in a more “traditional” law enforcement sense.  Here are a few of the things that I learned: WHERE DO I GO? All requests for records from Facebook begin at facebook.com/records.  When you get there you will be asked for your dot gov e-mail address (not necessary but it helps) and one of those impossible captcha things.  It will look something like this:   In a short time (it is often instantly), you will receive an e-mail with a link to the Facebook Law Enforcement Online Requests system.  The link will self destruct in one hour.  That’s right Inspector Gadget, if you need to login again in two hours you’ll need to request another link from Facebook. Do not fear, your data will still be there when you come back. WHAT CAN I DO FROM HERE? Once you are logg ...

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About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the DiscoverPolicing.org Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him http://bit.ly/ContactTimBurrows

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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