The Social Media Beat

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The Social Media Beat

Friday, October 03, 2014

The Importance of Collaboration

By Leon Robertson

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division in Virginia.

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We exist in one of the most technologically transformative phases in history.  The rapid development of new communication solutions presents the need for a comprehensive review of best practices and potential policy recommendations.  The Virginia Law Enforcement Social Media Group has been established on the east coast to review the rapidly evolving world of social media. The first meeting was recently held in Richmond, Virginia thanks to all of the hard work by Dionne Waugh, the Public Information Officer for the Richmond Police Department. As I understand it, this is one of the first groups to exist for this purpose.  Every meeting I have attended brought me new insight on techniques to best reach the community that I serve.  I cannot begin to express how important it is to have so many like-minded professionals strategizing about the new technological tools we are so fortunate to have at our disposal.   Topics of conversation at meetings range from creative ideas to policy develo ...

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Monday, September 08, 2014

Top Five Tips for Social Media Start-Ups

By Leon Robertson

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division in Virginia.

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I wanted to make a list for my computer illiterate friends out there just getting their social media operation off of the ground. This list is based upon some of the things I have learned along the way. This record is not intended to be a step-by-step guide for Day One, as you will still need to learn how to navigate the websites. After you get your accounts up and running… use these tips to enhance your effectiveness on the web.   Make it Stick Out Always keep your content as unique and “share-worthy” as possible. You ultimately want to reach as many people as possible to make your efforts worth it. Refrain from pasting press releases into the status field. Give a brief summary of the event that gets the attention of the viewer, and link them to the multi-page press release you want to share. Use the Facebook Video Player It’s no secret that Facebook has a complex algorithm to filter the “best” posts to the individual user’s News Feed.  While I ...

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Friday, August 08, 2014

Star Power: How Pop Culture Can 'Stop the Violence'

By Leon Robertson

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division in Virginia.

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The Hampton Police Division has made the prevention of youth violence a top priority. Another officer and myself recently appeared on the Fox News Network show "Fox & Friends" to promote a music video the Public Information Office produced with a catchy spin on the mega-hit “Counting Stars” by OneRepublic. This is the second mega-viral video we have released in the past year. The video has been seen all over the world on various networks. Every local news outlet has covered this story; even reaching out to local teens to get their take on the video. The response has been decisively positive. Our office has adopted a ‘whatever it takes’ approach to empower our youth. My community frequently develops professional musicians, pro athletes, successful entrepreneurs, and future leaders. Mundane ‘cookie-cutter’ methods aren’t reaching the young people the way we need them to. As an agency, we have become forward thinking and very willing to try new ideas in the spirit of ...

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Wednesday, July 09, 2014

From the Streets to The Social Media Beat

By Leon Robertson

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division in Virginia.

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It’s a huge honor to have the opportunity to blog for the IACP. This is my first official post so I wanted to start off with a short introductory piece about how I came into my current role.   I was born and raised in the city of Hampton and have worked for the Hampton Police Division since 2009. Long before I ever thought about becoming a police officer I have been making short films, designing graphics, and marketing on social media. One of the things about my agency that I always thought we could do better was use the web to interact with the community. Timing is everything and I am usually prone to bad luck, but things seemed to come together in perfect form for me to get the chance to do what my true passion is each day at work. Chief Sult joined the Hampton Police Division in late 2013, and places a high value on using the technological platforms available to enhance our partnerships with the community. This was roughly the same period of time that I was selected to join the Community R ...

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About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

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