The Social Media Beat

The Social Media Beat

Monday, June 22, 2015

Think You're Facebook Responsive? Think Again

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

Facebook is always updating its platform with new formats and tweaks, but a recent update a few of us noticed this week was a responsiveness measurement icon. Just when you think you’ve got a handle on the best ways of using Facebook, they come out with a new one to challenge you! And I would definitely call this one a challenge—but a fun one—for law enforcement agencies. So, are you Facebook responsive? You make think you respond to comments, questions and private messages fairly well, but unless you’re responding to 90 percent of your private messages AND with a median response time of five minutes, Facebook doesn’t think so. Their new “Very Responsive to Messages” icon, which you can see in green under the profile picture on the Palo Alto Police Department page, requires your page to have done both of those two things over the past seven days for your page to receive it. I first noticed the update when I saw two new analytics boxes on the bottom right side of o ...

Read the rest of entry »

Wednesday, January 07, 2015

Looking back, looking forward at the JeffCo Sheriff's Office

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

Whether you’re looking to take your agency’s social media efforts to the next level in 2015 or just sticking your toes in the water, the beginning of the year is the perfect time to reflect on the good work you’ve done and make solid plans for how to build on that in the future.   Too often we’re too busy to take the time to enjoy all the positive things we’ve done with social media. That’s why it’s important to take a few minutes to focus on those things to remind you WHY social media is important. From identifying and capturing wanted suspects to offering resources for those in situations from suicidal thoughts to domestic violence, social media plays a crucial outreach role in how law enforcement interacts with its community. Through the power of social media, your information, your words, your actions, go straight into the minds of your citizens via their smartphones these days. That’s an incredible responsibility for an agenc ...

Read the rest of entry »

Wednesday, November 26, 2014

Changing of the Social Media Guard, Sort Of

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

For the past six years, I have learned, led, shared and at times even foundered in my drive to find the best possible ways to use social media to advance the mission of the Richmond Police Department and engage with the community. Now it’s time to pass that torch to another as I take on a new role: Digital Communications Manager for the Jefferson County Sheriff’s Office in beautiful Golden, Colorado. Though it’s incredibly hard to leave a position where I’ve done such rewarding work, had so much fun doing so and feel like I’ve really made a difference in the community, it’s also incredibly exciting to step up to the next level and take on new challenges. I already have several fun and exciting ideas planned for the JeffCo Sheriff’s Office! But first, I wanted to take a look back. It’s interested to think back to six years ago when I first had the idea of creating a Facebook page for Richmond Police, and some of the cajoling I had to do to convince the ...

Read the rest of entry »

Thursday, October 16, 2014

In a Communications Crisis? Twitter is Your Number One Weapon

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

To use an ironic cliché, we bloggers may sound like a broken record when we constantly write about the importance of social media, but there are just so many examples of its importance that we can’t help but repeat ourselves. This past week we had a great experience at Richmond Police that showed yet again just how crucial a role social media can play during one of our first experiences with an active shooter type call at a small local college. In short, we used it to corral the media, put out accurate information to the community as quickly as possible as well as correct misinformation and encourage citizens to do their part to protect the safety of our officers. It all started with emailed alerts from the downtown college about a possible active shooter, which resulted in a cascade of media calls. My coworker already knew the best location to stage media thanks to earlier preparation training and I immediately tweeted that location. Even though we had to update it once he got closer, ...

Read the rest of entry »

Wednesday, September 10, 2014

Why Law Enforcement Should Be Using Instagram

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

Facebook, Twitter, and YouTube may get all the attention when it comes to social media, but the mighty Instagram should also be a contender when it comes to engaging with your community. According to Digital Marketing Ramblings, Instagram’s growth has been huge in the past two years alone, especially since it only launched four years ago: * 75 million daily users * 51 percent of the Class of 2014 high school seniors use Instagram daily * 70 percent of Instagram users log in every day * 66 percent growth in people who use Instagram from 2012 to 2013 We’ve seen a few blogs on here about the platform itself and what you can do, but we’ve recently started posting more images and videos on our Instagram feed and seen some great results. Here’s one of my favorite examples:   An Instagram user tagged us in this great photo of one of our officers having a little fun during a bicycle safety event. I don’t know if the person uses Facebook or Twitter, but since we ...

Read the rest of entry »

Thursday, August 21, 2014

We’re All in This Together

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

It’s a brilliant idea, really. Take any officer in your agency and pose them with an adorable cat or dog from your animal division that’s in need of a home and post the photo on your Facebook page, asking the community to help you get that animal adopted. Cue the positive likes, comments, shares, and animal adoptions! It’s a wonderful idea and I wish it was mine. It’s one of several creative and engaging ideas from the talented crew at the Arlington, Texas, Police Department. I’ve used this space before to write about how helpful it is for law enforcement agencies to learn from one another, and I’d like to take today to share some examples of what a great job the APD is doing. If you’re not following them, now would be a good time to start and here’s why: Lesson One: Everybody loves animals. We all know that. But their idea to pair together animals in need and spotlight their officers on a regular basis is clever! I’ll readily admit that I have ...

Read the rest of entry »

Tuesday, July 15, 2014

The Power of an Ask

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

I'll be honest. Most of our Facebook posts are about positive incidents and officer interactions and not a lot about wanted suspects or surveillance images. The reason behind this is because such posts are not very interesting or “popular” to our Facebook fans, according to our analytics. However, we had a recent incident that we knew would be different and it has really reminded us of the importance of using social media when it comes to the basics of what we do – identifying and finding criminals. The incident began as a traffic stop that turned into a brief pursuit and then a confrontation between our officers and suspects. As our officers approached the suspects’ vehicle, the driver suddenly reversed course and struck two of our officers with his vehicle before fleeing the scene. Thankfully, our officers are OK, and we knew that our community would want to help in any way they could. We also knew that the media and the community would treat finding this suspect different ...

Read the rest of entry »

Thursday, June 12, 2014

It’s ‘All in the Family’ on Facebook

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

Nowadays, most people have heard of the social media meme “Throwback Thursday” or “Flashback Friday.” It’s the day of the week when people post older, or “vintage” photos of themselves on social media sites. In the past year, police departments and businesses have also gotten in on the action. One of our neighboring agencies, Henrico Police, has been posting Flashback Friday history photos for a while now and their fans love it. One of our deputy chiefs recently came to us and said he loved seeing those photos and others from his home state law enforcement agency so he asked if we could start posting some. Given our large folder of history photos, finding cool photos wasn’t a problem. We just had to make a little extra time to post them. But the most fascinating – and completely unexpected result – of this was the surge in comments, shares, likes, and connections from retired officers and communications officers, their family, their friends, ...

Read the rest of entry »

Friday, May 09, 2014

Working Together: Creating the Virginia Law Enforcement Social Media Group

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

In this space, you read volumes of good information from several talented and diverse law enforcement individuals about all the best ways to make social media work for your agency. The only thing better than that is experiencing and learning the information in person with a group of like-minded professionals. To that end, Richmond PD just partnered with the Virginia Association of Chiefs of Police to launch the Virginia Law Enforcement Social Media Group. The goal is to have quarterly meetings across the state as well as a smaller, planning committee that talks monthly to plan a diverse agenda. Creating this group has been a personal goal of mine ever since I first heard about the Bay Area Law Enforcement Social Media Group (BALESMG), created by the Redwood City and Fremont Police Departments. The idea of law enforcement agencies not just considering using social media, but actually embracing it so much so that they get together to brainstorm ideas, discuss issues and experiences, and strategize w ...

Read the rest of entry »

Tuesday, April 15, 2014

Using Social Media to Boost Employee Morale

By Dionne Waugh

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff's Office in Colorado. Follow Dionne on Twitter @JeffCoSheriffCo.

Read Full Bio…

I think it’s safe to say we always hear when someone is unhappy, something goes wrong or someone thinks something is wrong. But it’s rare when people go out of their way to let us know when something good happens or they think an officer has done well. When someone is fired up about something positive that’s happened, they don’t usually go out of their way to let people know. Social media is changing that. It’s never been easier than today to tweet, Facebook, blog, or post a video to YouTube, Vine, or Instagram about how you feel about something. Though this cuts both ways, it’s definitely a positive thing for police agencies looking to engage, communicate, and improve relationships with their communities. It’s also an important tool that can be used to boost employee morale. For example, every weekday we post an item called Today’s Good News on the Richmond Police Facebook page. We started that posting as a way to bring positive news to our community a ...

Read the rest of entry »

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

Created by Matrix Group International, Inc.