The Social Media Beat

Enter Title

You must be in Edit Mode to enter content, and then you can use the Module Action Menu or Module Action Buttons to manage content

The Social Media Beat

Wednesday, July 06, 2016

New Changes to Twitter Helps Law Enforcement

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

Twitter has made a change that will be helpful for users, especially law enforcement users.  Twitter now allows users to retweet a previous tweet. This new function can be very helpful when trying to repost a popular tweet. It can also be useful when reposting a tweet that is part of a social media campaign without having to retype the tweet. The process is easy and straightforward. Go to a tweet. Then, click on the retweet symbol at the bottom of the tweet. Previously, this function was not available for users to retweet their own tweets. Now, users can add a comment or simply retweet their tweet. There are several other new features that Twitter will be making available in the near future if they have not done so already. When users Reply to a tweet, the @name will no longer count toward the 140-character limit. In addition, media attachments like photos, GIFs, videos, etc. will also no longer count toward the 140-character limit. This feature change will provide more characters for us ...

Read the rest of entry »

Wednesday, April 20, 2016

Starting the Metro Atlanta Law Enforcement Social Media Group (MALESMG): A Case Study

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

There are many police agencies in the Metro Atlanta area using social media to inform, educate, and connect with their community. Unfortunately, there is little social media training available for law enforcement and few formal opportunities to interact with other law enforcement professionals. The police agencies in this area recognized this deficiency and had the desire to bring the local law enforcement professionals together for this purpose. Fortunately, the IACP Center for Social Media has published a number of blog posts about how to create a law enforcement social media group, which has been very helpful in the efforts to create the Metro Atlanta Law Enforcement Social Media Group (MALESMG). One of the first blog posts discussed the creation of the Bay Area Law Enforcement Social Media Group (BALESMG) in 2013. Another post chronicled the start up of the Virginia Area Law Enforcement Social Media Group (VALESMG). Still another blog post described how a law enforcement social media group worked. Last y ...

Read the rest of entry »

Thursday, February 18, 2016

Negative Comments About Police Department on Twitter. What Can You Do About It?

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

A lot has been written lately about how to moderate comments on Facebook and how important it is to have a well written Terms of Use for your Facebook page. Unfortunately, very little has been written about how to handle negative comments about your department on Twitter.  Twitter is obviously much different than Facebook. The main difference related to comments is comments are not posted on your page where you have control over them and have the ability to hide or delete them. Instead, when someone mentions your department on Twitter, you can see the comments but have no control over them.  How can you manage these negative comments if you have no control? Twitter has both a Terms of Service and Twitter Rules, which carefully defines acceptable content on Twitter. Twitter has a number of areas that may be applicable to comments posted on Twitter about your department. Violent threats, either direct or indirect, are a violation of the Terms of Use of Twitter. In addition, harassment is a viola ...

Read the rest of entry »

Tuesday, November 03, 2015

#IACP2015 Session Recap - How to Create a Law Enforcement Social Media Group

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

I was fortunate enough to be able to attend the 2015 IACP Annual Conference and Exposition in Chicago recently and was able to attend a number of really good classes on a variety of subject matters. One of the most interesting classes I attended relating to social media was “How to Create a Law Enforcement Social Media Group,” which had a distinguished panel of experts.  When I say experts, I mean experts who have actually started a Law Enforcement Social Media Group in their area. The expert panelists included; Officer Mike Bires with the Azusa Police Department, who helped start the San Gabriel Valley Law Enforcement Social Media Group (SGVLESM); Dionne Waugh with the Jefferson County Sheriff’s Office, who helped start both the Virginia Law Enforcement Social Media Group (VALESMG) and the recent Colorado Law Enforcement Social Media Group (COLESMG); Lieutenant Dave Norris with the San Mateo Police Department, who helped start the Bay Area Law Enforcement Social Media Group (BALESMG); ...

Read the rest of entry »

Tuesday, August 25, 2015

Share the Good News

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

Every time the television is turned on, there is another negative story about the police. When you check out the news on your computer or surf your social media channels on your smartphone, the message seems to be the same: police officers are the bad guys. Of course all of us know nothing is further from the truth. There are many great examples of police officers serving their community with honor, integrity and compassion, yet few of these examples make the news. Unfortunately, we can be our own worst enemy when it comes to bringing attention to these outstanding acts of service by our officers. We don’t do a very good job of telling our story.  A couple of years ago, Officer Peck, with the Dunwoody Police Department, responded to a call where a young child was present. Officer Peck took the child outside and sat down with him on the driveway to shield him from the investigation of the incident. A supervisor snapped a quick photo of the officer with the child in the driveway. The post capt ...

Read the rest of entry »

Monday, June 29, 2015

Officer Safety When the Public Uses Social Media in a Crisis

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

Right at this moment while you are reading this post, a police department somewhere across the country is dealing with a crisis.  These crises vary in length, public awareness, outcome and many other factors.  You may never hear about some and others may be on the news for days, weeks or even months.  They involve murder, rape, assault, kidnapping, barricaded suspects, manhunts and many other crimes and tragedies.  Although they can be very dissimilar, they do have one factor in common.  The public taking photos and videos of the incidents and posting the information to their social media channels can put officers at risk. In 2014, agencies in the Seattle, Washington area asked citizens to Tweet Smart and used the hashtag #TweetSmart.  They asked their community to not post information, photos or video on social media showing the movement, location or tactics being used by police officers during police incidents where the information could possibly put officers at risk.  Th ...

Read the rest of entry »

Thursday, February 19, 2015

Social Media Fatigue

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

Ok. Let’s be real for a minute. I am sure when you saw the title of this post you immediately thought “definitely” or something similar. Unfortunately, a good social media program can be a challenge when it comes to time. Many social media programs across the country are one shop endeavors. One person is responsible for all of the social media activity of their department. Still other departments have multiple staff using social media but the demand for more is always present. One of the first things to consider in addressing social media fatigue is to first acknowledge it. You can’t deal with a problem unless you acknowledge it is a problem. This is especially true with social media fatigue. The leaders who supervise the staff engaged with social media may not even recognize the staff is experiencing fatigue. In addition, those staff members who are responsible for the department’s social media program usually enjoy it so much they may not even bring the is ...

Read the rest of entry »

Monday, November 24, 2014

Social Media: Best Practices for the Law Enforcement Executive

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

This session was specially geared toward the Chief Executive.  The presenter was Sergeant Tim Burrows (RET) formerly with the Toronto Police Services and one of the leading experts in law enforcement’s use of social media.  This session was heavily attended even though it was an early session. The presenter talked about how he first got involved in social media and the transformation social media had on the Toronto Police Services.  He also talked about the importance of having the support of the agency head and command staff of the department. Tim stressed the importance of surveying the landscape and finding out who is using social media and why and who is not using social media and why not to help develop a social media program. The presenter also provided 5 rules of effective communication: 1.    Meet people where they are. 2.    Aim for common ground. 3.    Seek results, not purity of intent. 4.    Invite, don&r ...

Read the rest of entry »

Friday, November 21, 2014

Engaging Your Community: Social Media as a Law Enforcement Philosophy

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

This educational session consisted of a panel of experts, which included Captain Chris Hsiung with the Mountain View Police Department; Shino Tanaka also with the Mountain View Police Department; and Lieutenant Zach Perron with the Palo Alto Police Department. All three panelists provided great insight into making social media part of the philosophy of the department and how you conduct business.  They suggested that Hollywood, the media and special interest groups have written our story for far too long.  It is now up to us to write our own story.  They also made a point that conversations on social media about us will happen with or without us.  With us is much better! The presenters discussed three things a law enforcement agency using social media needs to have.  The first is a communication strategy.  The second is an understanding of the importance of our voice when using social media.  The third is sound tactics based on our strategy.  They discussed each o ...

Read the rest of entry »

Friday, October 24, 2014

Social Media Created Citizen Investigators

By Billy Grogan

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Follow Chief Grogan on Twitter @ChiefGrogan.

Read Full Bio…

Whether your department uses Facebook, Twitter, Instagram, Pinterest, or a different platform, you can take advantage of the power of social media to create citizen investigators across your community.  Unfortunately, that will never happen unless your department is using social media and making a concerted effort to engage your community.  One of the easiest ways to activate these citizen investigators is to post videos or photos of suspects committing crimes so they may be identified.  A quick search of Google reveals how successful this simple, yet effective, tool can be.  A lot of stolen merchandise finds its way to police departments and it can be difficult to locate the rightful owner.  Fortunately, social media provides a great platform to reconnect those separated from their property.  Simply take a photo of the stolen property, post it on your social media channels with a description and wait for the leads to come in.  Ok.  It might not work that easily, bu ...

Read the rest of entry »

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Created by Matrix Group International, Inc.