The Social Media Beat

Enter Title

You must be in Edit Mode to enter content, and then you can use the Module Action Menu or Module Action Buttons to manage content

The Social Media Beat

Wednesday, May 18, 2016

Creating Content Through Current Events

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

One of the questions I’m asked most by law enforcement is, “What should we be posting about on social media?” It’s a very valid question to which there are so many different answers, which can be dependant on many factors. What are your agencies goals with using social media? Some questions to be answered first are:    * Have you identified the audience you are trying to reach? (Please don’t say everyone.)    * Which platforms are you using?    * How are you using them?    * Are you broadcast only or conversational? Once you’ve identified those answers, we can have a better conversation about what to post. No one can tell you what to post because communities are different, the voices and tone we use and that are acceptable are different and the goals of each agency will differ somewhat. Content falls into five basic categories.    1. Content that educates your community    2. Content that engages your comm ...

Read the rest of entry »

Tuesday, January 19, 2016

The Social Leader...Good or Bad?

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

The leader of an agency be it the chief or the sheriff is in any other organization called a CEO. The Chief Executive Officer. The person in charge. The boss. The busiest person in the organization. It’s at the top where all the decisions that impact the entire organization are made. It is often where an organization is judged publicly. It is the position that no matter what, when bad things happen the boss is the person that wears it and in great organizations, that boss praises his or her people for the great work that is done, never seeking their own credit, glory, or acknowledgement. With the realities of today’s law enforcement executive, the challenges they face and the responsibility of their position, should we also expect them to be using social media platforms and engaging with the public in the digital space? How much serious work can be happening at the pinnacle of an organization if the person on the summit has time to tweet, post, like, and comment? Surely there are more pressing ...

Read the rest of entry »

Tuesday, September 08, 2015

Video Engagement

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

There has been an absolute explosion in the world of live stream video over the last year, which can lead to a little bit of overload for our law enforcement social media managers. First, Meerkat jumped onto the scene with its debut at SXSW in Austin, Texas. It had immediate popularity and was easily accessed through the Twitter API. Next Periscope said hello to the world and was quickly acquired by Twitter and gained instant credibility with a live stream from a major fire in New York City. Nomadcast then jumped onto the scene allowing a seamless live stream capability to Facebook. Facebook itself got into the action by offering its own native live stream abilities to celebrity and high level verified public personalities, keeping everyone else at bay utilizing its long standing “Velvet Rope” approach. Finally, Blab entered the space with its mixture of a Google+ Hangouts feel combined with Twitter promotion, live chat, and recordings. Fellow IACP Blogger Mark Economou of the Boca Raton ...

Read the rest of entry »

Thursday, May 14, 2015

Why I Wear the Badge - #WhyIWeartheBadge

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

Why I Wear The Badge In 1962, President John F. Kennedy signed a proclamation that designated May 15th as Peace Officers Memorial Day and the week May 15th falls in as Police Week. 20 years later, the Memorial Service in Washington D.C. began.  The memorial provides a place for the families, co-workers and grateful citizens to gather and pay tribute to those that paid the ultimate sacrifice for their communities. Police Week is celebrated in many different ways by both law enforcement agencies and their communities. Those communities are no longer just bound by geographical points on a map or neighborhoods. Virtual communities also celebrate in the online world and Police Week celebrations can happen there just as easily. Showcasing your agency, it’s members and the great work that is done is easy and gives more people greater access to your people and your commitment through pictures, videos, words and gestures. This year the IACP is spearheading an initiative that will bring out ...

Read the rest of entry »

Friday, October 10, 2014

Twitter Tip – Using Your Favorites Tab

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

How often have you been scrolling through your Twitter stream and you see a tweet that is just so awesome that you need to be able to come back to it over and over again? Or someone posts a link to some great content that you want to get into but just don’t have the time right then. What about when you’re mentioned in a tweet that you really appreciate and you want to save it? We’ve all probably had those things happen to us and the logical answer is to push the favorite button.  Then…we forget about it. I mean we forget all about why we favorited the tweet or so much time has passed that we no longer can find the tweet because we’ve pushed, “Favorite” so many times? Been there…done that. The favorite option is a great tool. People use them for a variety of reasons: * Save a tweet for later reference. * Catalogue something said for later use. * Show appreciation to someone without retweeting it. Your favorite column can also end up ...

Read the rest of entry »

Wednesday, September 24, 2014

The 4 R’s of Content

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

Most of us that have a few grey hairs or those little lines near the corners of our eyes (we’ll call them experience lines) grew up in a time that has seen garbage become transformed. When I was a kid everything that didn’t have a purpose anymore hit the garbage can. Paper, plastic, food, packaging, vinyl records (some of you may have to Google that) all ended up in the same place; the garbage can. From the can to the truck to the transfer station, to the dump. It was all we really knew. Then came recycling. Garbage now involved a process of dividing it. Taking all those same things and managing them better to make our world, and the world we leave to our children, a better place. The 3 R’s have become commonplace and we all know what they mean. •  Reduce •  Reuse •  Recycle There really is very little true garbage compared to only a couple of decades ago. Even furniture, clothes, and food now see new life as repurposed, chic, and compost to giv ...

Read the rest of entry »

Tuesday, September 02, 2014

I Pledge To Do It Right

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

I had originally written two blog posts this week that were focusing on social media, the new world of communication, journalism, and transparency. Then I found this amazing little reason to focus on something positive and get away from the ‘training’ and ‘strategy’ stuff that I have been writing about lately. I pledge to do it right. Thank you to the San Antonio Police Department for coming up with this little piece of awesome in the form of a hashtag, picture, video, and commitment campaign. Why is this so important right now? A lot of the public have seen the ‘militarization’ of the police as a negative aspect. A lot of the public has had their faith in right versus wrong clouded because of actions that have been viewed over and over and over again that blur those lines. There has been so much negative stuff that the positive is getting pushed to the back, unless you’re taking part in the #ALSIceBucketChallenge….now that’s got so ...

Read the rest of entry »

Tuesday, August 12, 2014

10 Places to Find Never-Ending Content

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

One of the questions I get asked a lot is, “Where do you find content?” I’ve written about this before in different ways as tips or ideas.  No matter where you go for your content, it has to have value to your audience. Making high value content available on a regular basis can help: * Cement you as a “go to” account worth following. * Increase likelihood of your message being shared by others. * Raise awareness to your account. You’ve all heard the saying, “Content is King.” I put content right up there with oxygen but I still believe that your message trumps content.  Think about it this way. When an officer gets arrested why is that so detrimental to your agency?  It goes against the message of law and order and arresting the bad people.  Suddenly the good people are viewed as the bad people so your message get messed with. Back to content and where to find it. Here are my top 10 places to find content worth sharing anytime. No ...

Read the rest of entry »

Thursday, June 19, 2014

The Mighty QR Code

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

The mighty QR code? “Burrows has lost his marbles!” Well, that very well might be true but I’m serious…the mighty QR code.  Please tell me anything else in the world of marketing and information sharing that is more mysterious? A little square of black and white that can hold a virtual multimedia smorgasbord of creativity and content.  Scan the matrix with your mobile device and who knows what wonders you are in store for…and therein lies the problem. When QR codes went from the parts warehouse to the advertising agency someone got them really screwed up. QR codes on billboards, in subway tunnels beyond the 3rd rail, using them in digital platforms like Twitter, Facebook, and Pinterest.  Seriously, how did the mighty QR code stand a fighting chance when the simplicity of it got destroyed with stupidity? That is second reason that QR codes got a bad rap. People pointed the QR code at a website or location that shared no more information than the QR code itse ...

Read the rest of entry »

Tuesday, May 13, 2014

Don’t Be “More Human”

By Tim Burrows

Tim Burrows

Tim Burrows is a recently retired sergeant with 25 years of law enforcement experience.

Read Full Bio…

Eyes, ears, arms, legs, torso.  Brain, heart, central nervous system, lungs. Senses, emotions, thoughts, voice. I have just described in very basic biological terms the characteristics and make up of a human being. You are a human being. End of story. This is a fact that just simply can’t be argued, yet one of the most common criticisms I hear about police officers and law enforcement organizations in the social space is that they need to be, “more human.” How can one be more human than what they are? You either are or you are not a human. One cannot be more or less of a human. So it is completely understandable why this is a continuing complaint about agencies. How do you fix a problem that can’t be fixed? You change the words. When I’ve asked what people mean when they say, “You need to be more human,” I often am met with a perplexed look.  Then the responses come through. •    Talk normally •    Don& ...

Read the rest of entry »

Text/HTML

About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

Search this blog

Search

View Posts

By Date

By Author

By Tag

About the Authors

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him http://bit.ly/ContactTimBurrows

Created by Matrix Group International, Inc.