The Social Media Beat

The Social Media Beat

Wednesday, August 19, 2015

#LESM and the News Media: Conducting a Survey to Determine Your Effectiveness

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Have you ever considered distributing a survey to your local news agencies to ask them their opinion on how you’re using social media? If you’re a social media manager for your agency, you are likely to regularly interact with traditional media outlets on social networks. Perhaps you use social media to distribute news releases, or maybe you answer their questions during breaking news incidents on Twitter. But how do you know if what you are doing is actually meeting their needs? For those of you who know me or have heard me speak, you know that one of my constant refrains is using social media to reach a stage of “social symbiosis” with the traditional news media. Here at the Palo Alto Police Department in California, our relationship with the news media is better than it’s ever been in my 17-year career, and I firmly believe it is as a direct result of how we have used Twitter to share information in a timely, responsive, bidirectional way. But earlier this year, ...

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Monday, March 23, 2015

Using Vine to Solicit Tips and Reach Out to the Community

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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By now Twitter, Facebook, YouTube, and Instagram are commonplace names among law enforcement agencies. However, there is a variety of other social media technologies that are worth considering in any communications outreach strategy to your respective communities. Vine, a short-form video sharing service owned by Twitter, is becoming a new valuable tool for the Cambridge, Massachusetts, Police Department and our Investigations Unit. Over the past few months, CPD has posted multiple videos to our Vine account asking for the public’s assistance in identifying suspects. Like its parent company, Twitter, Vine allows administrators to add brief descriptions that can feature searchable hashtags and other valuable contact information. One of our videos below , has been “looped,” or watched, approximately 1,600 times, giving residents an opportunity to contact us with any potential information about the suspect.   The CPD has determined that the Vine platform works we ...

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Tuesday, March 03, 2015

Using Social Media During the Snowstorm

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Over the past week, APD has been busy with the normal social media posts on Twitter and Facebook with traffic reports, road conditions, and crash locations. We also took the time to humanize our officers and build the city's brand by being creative in strategically choosing iconic locations throughout the city that people love to see and hear about. The first post was simply a Texas flag viewable from the inside of Globe Life Park. This post netted over 1 million views (1,140,736) in less than one day, with more than 42,000 likes, comments, and shares. It even caught the attention of the Convention and Visitors Bureau. We also took an amazing photo of AT&T Stadium when the snow was coming down at a fast pace, which created a beautiful backdrop, and reached almost 200,000 people and had over 5,000 likes. The next post was of a snowman that was decorated with APD gear by the family of one of our officers. The post reached well over 200,000 people and generated over 14,000 likes, comments, and sh ...

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Wednesday, August 06, 2014

New Media in Criminal Justice Education: Perpetually Behind the Curve

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Jim Reynolds is Academic Program Chair for Online Criminal Justice and Homeland Security at the Florida Institute of Technology in Melbourne, Florida.  He retired as a Deputy Chief from the Melbourne Police Department after a 27 year career.  Jim holds a Master’s degree in Public Administration from the University of Central Florida and is a graduate of the 104th Administrative Officers Course, Southern Police Institute, University of Louisville.  He blogs for his program at http://blogs.fit.edu/blog/category/academics/online-learning/criminal-matters/ and is on Facebook as Jim Reynolds, Florida Tech Community. The last ten years have seen a virtual tsunami of social media and web activity throughout American and international culture.  Law enforcement and other elements of the criminal justice system were as affected as any segment of society, and possibly more.  We have often been slow to respond to this paradigm shift, but our traditionally staid and conservative professio ...

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Thursday, May 22, 2014

Reduced Reach: The Decline of Facebook Pages

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December of 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube. Facebook has been a staple for cost effective marketing, brand management, and connecting with the community for the majority of the previous decade. In the early days, you could reach 100% of your “Likes” or subscribers with the push of a button. This tool was invaluable to any agency that wanted to directly connect with their community without the influence of any other media agencies watering down their message. Unfortunately, this was during the infancy of the “Pages” existence when many law enforcement ...

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Wednesday, April 02, 2014

Community Outreach through Social Media: An Agency-Wide Approach

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Lt. Andy Johnson is a 15-year veteran of the Hanover Park, IL Police Department.  He currently serves as Commander of Investigations and oversees detectives, special operations, and crime analysis.  Andy has served in a variety of roles within the Hanover Park PD including patrol sergeant, detective, special operations officer, and patrol officer.  Andy led a committee tasked with developing a social media outreach initiative for the Hanover Park Police Department, known as the Police and Citizens Connected (PACC) Program.  The PACC Program is a department-wide initiative which includes a presence on Facebook, Twitter, YouTube, and other applications. Much has been written regarding the hesitation amongst many law enforcement agencies to embrace the growing trend towards social media.  While there are clear advantages, there are significant concerns for agency administrators to consider, ranging from privacy and confidentiality issues, manpower demands, technological capabilities o ...

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Tuesday, March 25, 2014

Make Sure Your Social Media Is Actually Social

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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Chris Rasmussen has been in law enforcement for 23 years, having served in both the San Francisco Police Department and in the Redwood City Police Department (since 1997).  He is one of the founding members of the Redwood City Police Social Media Team where he helped to develop the city-wide social media policy and is currently the social media project manager for the department. Chris was also one of the founding members and coordinator of the Bay Area Law Enforcement Social Media Group (#BALESMG), a group of over 50 Bay Area law enforcement agencies that discuss best practices in the use of social media and law enforcement. Chris has 20 years of experience as a law enforcement trainer in a variety of fields – including social media. He is part of the Police Honor Guard, Public Information Officer Team, Patrol Rifle Team as well as the Technology Committee, a position where he has had the opportunity to shape policy, implement social media tools, and use it to engage and inform the public. One ...

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Friday, March 14, 2014

Social Media Managers - Don’t Forget the Dispatchers

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

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  About The Author   Officer Mike Bires has been a police officer   for over 20 years in Southern California.   Along with working assignments in   corrections, SWAT, bike patrol, and as a   field training officer, Mike is currently a   university resource officer assigned to a   large university. Having a background in   website design and development, Mike is on   his department’s social media team and the developer of the department’s website. He is an active member of the San Gabriel Valley Law Enforcement Social Media Group. Social media managers can get valuable recommendations and feedback from your department’s customer service agents - the dispatchers. How our social media and website efforts will affect a certain division or section within our department is one of the first points we evaluate and consider when implementing something new on our website or in our social media program. Being that s ...

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Monday, December 09, 2013

Using Instagram to Increase Your LESM Presence

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

Read Full Bio…

Sgt. Jay O’Neill is one of two Public Information Officers for the Glendale, Arizona, Police Department.  A relative newcomer to the law enforcement public information sector, Sgt. O’Neill has led the Glendale Police Department in embracing social media and community outreach.  Sgt. O’Neill has been with the Glendale Police Department since 2005 and previously served as both a communications operator and police officer in Oceanside, CA.  During his 15+ years as a sworn officer, Sgt. O’Neill has enjoyed assignments to motors, SWAT, neighborhood policing, DUI enforcement, and patrol. “A picture is worth a thousand words.” But today we ask, “How many characters is that picture worth?”  Studies are beginning to show that social media interactions are up to twice as likely to garner engagement (likes, shares, favorites, etc.) when they include an image.  But with so many choices for sharing photos and videos, and more social media platform ...

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Thursday, May 16, 2013

A Sheriff's Office Experience of Getting Up to Speed on the Social Media Highway

By Guest Blogger

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement.

Read Full Bio…

This guest blog comes from Rebecca Rosenblatt of the San Mateo County Sheriff's Office. Deputy Rosenblatt has been in law enforcement for the past eight years. She previously worked in patrol as a K9 handler for the Millbrae Police Department until the department was consolidated by the sheriff's office in early 2012. Deputy Rosenblatt is currently assigned as the San Mateo County Sheriff’s Office Public Information Officer, a full time position she tested for and was assigned to late last year. Though her job responsibilities are diverse, a key part of her daily routine is maintaining and updating the sheriff’s office website, Facebook, and Twitter accounts. The San Mateo County Sheriff’s Office, the agency for which I work, is located in what is commonly known as the Silicon Valley region of California. Silicon Valley is also home to many of technology’s heavy hitters, including Facebook, Twitter, and YouTube to name a few. At the onset, I couldn’t have told you the di ...

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About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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