The Social Media Beat

The Social Media Beat

Tuesday, August 20, 2013

Embedding: A Tutorial

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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I have said it before and I will say it again, having visual media in your blog posts exponentially increases the amount of people it engages.  That does not just mean images.  You can embed tweets or YouTube videos or pretty much anything else that comes to mind.   Embedding a tweet is a pretty straightforward process.  You can hover over a tweet in your timeline then hover over “More.” There you will see the option to “Embed Tweet.” Clicking on “Embed Tweet” will open a window that looks like this: You can simply copy and paste the code provided by Twitter in to the “TEXT” view of your blogging platform.  In WordPress, it is a tab on the upper right portion of the text box, as seen below:   Now the tweet can be favorited or retweeted right from your page.  You also have the option of editing Twitter’s code to customize the look and feel of the tweet.  There are directions on how to do that on Twit ...

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Friday, August 02, 2013

Using Facebook for Investigations

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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In my previous position, I used Facebook to get our message out to our citizens.  In the past few months I’ve had the opportunity to learn much more about how to use social media in a more “traditional” law enforcement sense.  Here are a few of the things that I learned: WHERE DO I GO? All requests for records from Facebook begin at facebook.com/records.  When you get there you will be asked for your dot gov e-mail address (not necessary but it helps) and one of those impossible captcha things.  It will look something like this:   In a short time (it is often instantly), you will receive an e-mail with a link to the Facebook Law Enforcement Online Requests system.  The link will self destruct in one hour.  That’s right Inspector Gadget, if you need to login again in two hours you’ll need to request another link from Facebook. Do not fear, your data will still be there when you come back. WHAT CAN I DO FROM HERE? Once you are logg ...

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Friday, July 05, 2013

Public Safety Isn't Just Cops: An Interview with James Garrow

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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A few days ago, a friend of mine (and super-duper public health social media guy), Jim Garrow, wrote a post on his blog about the importance of posting regularly. His ideas really resonated with me and I reached out to him so he could share his ideas with you. Here is what we talked about: FD: Why is it important to post regularly? JG: There are at least three vitally important reasons why you should be publishing to your blog as much as possible. First, to quote no less than Ray Bradbury, “If you want to write, if you want to create, you must be the most sublime fool that God ever turned out and sent rambling. You must write every single day of your life.” Writers write, and that’s how they get better at writing. Regularly posting helps you, and your agency, develop the talents needed to be good bloggers. Practice may not make perfect, but it certainly does move one closer to perfection. Second, the public is assaulted hundreds of thousands of times per day with content: television ...

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Tuesday, June 11, 2013

Expanding the Reach of Your Blog

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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An often overlooked part of blogging is the picture.  More people interact with posts that contain engaging pictures.  They can grab the reader’s attention and get them to read something they may have otherwise passed right by. While picking out the right picture is important, it is also very important to give it a meaningful title.  Much blog traffic is generated by search engines referrals.  Think about it like this, search engines do not see this:     they see this:   <img class="size-full wp-image-184" src=” http://frankdomizio.com/blog/wp-content/uploads/2013/02/flash-300x116.png" width="488" height="389" /> In the above example, unless you are trying to reach people searching for “flash-300x116”, you have failed (I am guilty too, this is an example from my personal blog).  A better title for the picture may have been “futility-of-blogging”.  Even better than that, come up with a few key ideas that you t ...

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Tuesday, May 14, 2013

Digital Success is Built on Human Relationships

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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We often find ourselves giving up something we love.  I find myself in that position right now, leaving a job I feel passionately about to the next step in my career.  As I write this, I just spent the first day training my replacement.  In thinking what I would say to him, I was reminded that when I began this journey I was a social media user versus being a social media professional.  How did I make the jump?  By building personal relationships. Knowing that I didn’t know what I was doing, I reached out to people that did.  In my case, Drexel University was offering a New Media Marketing class.  I contacted Dr. Larry Duke and he agreed to let me “sit in” on the class.  It was ten weeks of meeting various people that are kicking butt in the digital marketing space.  Each week there was a lecture from experts like Wil Reynolds of Seer Interactive, Eric Harbison of True Action, or Jed Singer of Stuzo.  The best part about it was all of the ...

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Tuesday, April 23, 2013

What Is Your Mission?

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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Have you ever tried to fit the pieces of your communications plan into a social media sized box? It can be a challenge to say the least. Crafting a meaningful and coherent message in 140 characters or less is not a job for the faint of heart. Having a mission statement can provide much needed direction and purpose for your team.   While forming a post, whether it be on Facebook, Twitter or another platform, it is extremely helpful to have the cornerstone ideas of your organization’s social media in the back of your mind. It helps with everything from keeping your post concise and interesting to syntax and grammar. Your mission statement does not have to be a set of Ikea instructions. In fact, it should be short and to the point, just enough to get your point across. The Philadelphia Police Department’s social media mission statement goes like this: The mission of the Philadelphia Police Department's social media initiative is to foster partnerships with the community in order to pro ...

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Wednesday, March 13, 2013

Maximize Your Facebook Posts

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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With over a billion users, Facebook reaches one out of every seven people in the world.  Those of us trying to reach every single one of those billion plus are always looking for ways to optimize our posts. One way to draw more attention to our content is to make sure it gets prominently displayed in our followers' news feeds.  An easy way to accomplish that is by posting a picture with a link instead of a link with a picture.  Here is what I mean. When you copy and paste a link in to your status update, Facebook generates a post that looks like this:   When you upload a picture and then put the title and a link in the description it looks like this: It is much easier to scroll right past the little picture with the text preview that Facebook generates (the screenshots are actual size).  The picture with the link attached takes up more space in the news feed and consequently garners more attention (smile).  In a quite unscientific study we did with the Phill ...

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Monday, February 11, 2013

HTML for Blogging

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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Did you ever press the enter key with the hopes of entering an empty line, only to have it not render? Have you tried to arrange things on your blog post and it just doesn’t fall in to the right place? These are annoying problems that take up valuable time in our busy day. Our blogging platforms translate our text and commands to HyperText Markup Language (HTML) and Cascading Style Sheets (CSS). Every once in a while, the platform gets flummoxed (technical term) and it does not translate in to code properly. Knowing a little bit of HTML can help you easily overcome this minor setback. One of the first things to understand is that empty or white space in HTML is meaningless. So in the HTML view of your blog, you can press enter all day long and it will not mean a thing. The spaces you see are put in for human readability and your computer, browser, and the Internet could not care less. One error that I encounter often is the blank line not show up on your webpage after pressing enter. To fix ...

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Monday, January 07, 2013

Social Media Should Be Social

By Frank Domizio

Frank Domizio

Frank Domizio is a Corporal with the Philadelphia Police Department in Philadelphia, Pennsylvania.

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I became a police officer for several reasons. I wanted to follow in my grandfather's foot steps, I wanted the excitement, I wanted to help people. I never imagined, not in a million years, I would find myself writing a blog post for the IACP while working as the social media community manager on the police commissioner's communications team. When you think about it, in 1997 the terms 'blog', 'social media', and 'community manager' had not even entered the lexicon. But 16 years later, here I am being asked to describe my point-of-view on social media. I think my view can be summed up in the statement: “Social media should be social” Whether you are selling shampoo, running for political office, or working to keep the public informed of crime and safety issues, the platforms that we are using were created to be interactive. Part of the duty we accept when we step in to the social space is to listen and respond to our community. All too often, social media is seen as a way to put out i ...

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About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

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