Who’s going to monitor it? Are we going to delete comments? Who’s going to post items? What should we post? How often should we post?
The questions regarding social media use could go on and on, and we realize it’s quite easy to get overwhelmed just thinking about police agencies using social media, let alone actually doing it.
That’s why I offer some of the little things you can do that matter a lot to your audience:
all the positive comments people leave on your Facebook page. It’s a single click either on an item you’ve posted that people commented on or a stand-alone comment that someone has left on your wall, and it tells each individual that you read what they wrote and you liked it. It shows them that you’re listening, and a lot of times, that’s all people want to know.
applicable statuses, links, and photos from other city departments and/or law enforcement agencies when it’s appropriate. For example, when Virginia Commonwealth University (VCU) Police
share relevant or interesting information, such as an upcoming defense class, on their Facebook page, we will click the share button and post it to our page as well because there’s a strong chance our fans will also be interested as well. Our fans may not also be fans of VCU Police, but interested in the information so it’s a great way for law enforcement agencies to share good info. This also shows support for that agency as well.
other agencies when you can. Did you have an officer make a good arrest with the assistance of an officer from a neighboring jurisdiction? Simple tag that agency when you post the item on Facebook. You just type the @ symbol and then that agency’s name. This way, you’re both giving them a public thanks, on your page and theirs (since the tagged item also shows up on their Facebook page) as well as providing a direct link for people to click on if they want to become a fan of that law enforcement agency.
These are just a few quick and easy things you can do that show your audience you’re listening, you’re responding and you’re informing your community. You’re being social, which is the whole point of social media!