Date: Friday, April 13, 2012
So yet again another social media-type Web site is gaining in popularity. Pinterest
. This site has skyrocketed with users in the past couple of months. So much so that those that want to create an account have to submit their request via e-mail and wait a couple of days for an acceptance reply. The reason? Probably to control the amount of users so it doesn’t affect the servers.
So what is Pinterest? Basically it allows users to create customized themed boards to pin their images, video, and other objects to. So if you like a recipe, you can “pin” it to your virtual pin board. Usually if you click through the picture you can visit the site to get that recipe or piece of clothing you like.
So how is this beneficial to law enforcement? Good question. The demographics of the users of Pinterest show that users are predominately women. If anything, agencies should reserve their name to avoid copycat sites poising to be law enforcement. A couple of departments have already set up boards, the Kansas City Police Department
and us here in Boca Raton. A few others, mostly on the other side of the pond have also reserved their names.
This is a good way to show off pictures from events the police department takes part in. It can be used to share mug shots, images of your vehicle fleet, swat team, etc. It is also a good way to link those pictures through to your Web site, again as I’ve said in the past, to draw people to all your agency does.
While the full benefits of Pinterest are not yet proven, it’s still a good idea to get your name reserved. One down side I see to the site is there is no way to confirm a police site is indeed a police site. There are hundreds of different kinds of social media sites out there, some catch on, others don’t. Right now this one looks like it will be around for a while.