The advent of new Facebook Pages brought with it a host of new features plus improvements and changes to existing features. Until recently I had not taken the time to click around the new admin panel to see what's there. What follows is a quick summary of my favorite new or improved features.
To try the tips below, be sure you're using Facebook as your Page
. Accessing the settings menu from there is not intuitive. Contrary to profiles, Page account settings cannot be directly accessed from the account menu at the top of any page. Rather, use the Admin Panel at the top and select one of the options under the Edit Page menu. Then the full edit menu will then appear at left.
See What Pages Like Your Page
I am excited about this one. When you know what other Pages like your Page, you can connect with them to build community rapport and social connections by liking them back and posting on their wall. To see what Pages like your Page:
From Page Insights, select Likes at the top left, then See Likes (at right under Export Data). The default shows People who like your page. Click the arrow, and select Pages to see other Pages that like your Page. There's no good way to export these Likes as a list, but here's the caveman way: highlight all the names in the list,
CTRL+C to copy, open Excel, right click > Paste Special as Text, and wha-la! Now I know that Discover Policing
is liked by 80 pages! It does not appear that Page Likes are included in total Likes, so don't forget to add those to your stats
Get More Likes
If you have an e-mail distribution list, you can easily export it to a .csv file and send a message directly from Facebook encouraging them to check out your page. Here are some examples of existing lists you might draw from: media contacts, newsletter recipients, job applicants, community volunteers, business leaders, school/education contacts, citizens police academy alumni.
Facebook Management in Absentia
Now you can take that extended summer vacation without worrying about how to keep your page updated with current content. Facebook now offers a couple of options to delegate responsibilities and schedule updates.
* Assign admin rights to a trusted colleague and have them post on your behalf. The ability to assign specific admin roles
can help delegate responsibilities and control access.
by creating typing a status update and clicking the grey clock icon in the lower left of the sharing tool on your wall. Choose the future year, month, day, hour and minute when you'd like your post to appear. Click Schedule. Note: You may be prompted to first identify a start date for your timeline, if you haven't already.
Facebook Pages are a great way to put information out there and connect with other organizations and individuals in your community. These and other new features make it even easier. What are your favorite new features for Facebook Pages and how are you using them?