Date: Tuesday, September 18, 2012
So I'm too old to do social media well, huh?
That seems to be the real headline to this article
by a young woman who believes—very misguidedly—that only people under age 25 should manage social media sites.
Wow. Beyond how insulting it is to those of us incredibly skilled “seniors” who currently do a fantastic job using social media to communicate with our communities, it’s just plain wrong. By the way, I’m 32.
While the younger generation grew up using social media as often as they did their algebra homework, older generations have additional assets of matured opinions, the ability to see the big picture and understand the importance of patience.
More catchy or social-media-friendly tweets and posts can be learned. The same is true for technology, even if it takes us a little longer.
The ability to know when to respond and when to consult with others before instantly responding to something on social media--which is what the younger generation grew up doing--takes longer. That comes with age and experience and people who are barely out of college are not always equipped with that knowledge. Note that I said some, not all.
The more important issues than writing that perfect tweet or knowing what app to use, are knowing the overall issues of strategy, good communication and what the overall goal or best response would be. If your agency does that correctly, the public won’t care if your posts aren’t “perfect,” according to the younger generation, which by the way is only a portion of your audience.
And I know it may surprise some people, but we “older” generations actually do use social networking sites for fun and to be social, and we do that well too! One of the fastest growing groups of people joining Facebook are grandparents. Why? Because they want to improve communications and see photos of their grandkids.