In August 2012, the IACP conducted its third annual social media survey. This year’s survey included 600 agencies representing 48 states.
The survey helps to identify trends, challenges, and emerging issues faced by state, tribal, campus, and local law enforcement leaders. The information collected is used to help inform the IACP’s Center for Social Media and several other IACP initiatives. The survey results have been referenced in dozens of news articles and research papers from around the world. You can view the full survey results on the IACP Center for Social Media Web site.
In the three years, we have observed a drastic increase in the number of agencies with a written social media policy:
· 2010: 35.2%
· 2011: 48.6%
· 2012: 61.9%
Social media tools are also helping agencies solve crime in greater numbers:
· 2010: 45.3%
· 2011: 56%
· 2012: 74%
There has also been an increase in the number of agencies citing that social media has helped to improve police community relations:
· 2010: 45%
· 2011: 53.1%
· 2012: 64.1%
For the third year in a row, criminal investigations was the most popular use at 77.1%. The survey notes agency concerns when it comes to social media, including the criminal use of social media, imposter accounts targeting social media, and keeping informed of changes in technology, among others.
Be sure to stay tuned to The Social Media Beat in the coming weeks. We’ll be posting blogs about many of the social media workshops at IACP 2012 so if you weren’t able to join us in beautiful San Diego, you can still benefit from the knowledge shared during the educational sessions.