The Social Media Beat

News Travels at the Speed of Twitter

News Travels at the Speed of Twitter

By IACP Center for Social Media

IACP Center for Social Media

IACP's Center for Social Media is a clearinghouse of information and no-cost resources to help law enforcement use social media.

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Social media helps people stay apprised of world events, traffic, and sports as they happen.  It has also become an integral tool for law enforcement.  Despite its many positive applications, this technology brings challenges when it comes to policy, privacy, transparency, and officer safety.

For the last few years, the IACP Center for Social Media has offered an executive briefing program, an overview of what law enforcement leaders need to know about social media.  During the briefings participants often share their agency’s experience with social media – the good and the bad.  In 2011, one deputy chief shared with us their experience in losing an officer in the line of duty. Before that department was able to notify the immediate family, the name of the slain officer was shared through a post on a social media account. As a result, the officer’s spouse found out about her husband’s death by reading it on a social media platform. Sadly, we have heard similar stories from a number of agencies across the United States, including earlier this month.  Yes, information about officer injured or killed in the line of duty is being shared on social media before the officer’s name is officially released by the agency, and often before an agency has completed the notification process. Certainly this compounds the family’s trauma. The issue of notification is one that law enforcement shares with the U.S. military.  

Note that while most of these cases involve a law enforcement officer posting this information, we have also been told stories where information about an injured officer is posted by a citizen observer, often within seconds.  In one particular case, the department received a call from the injured officer’s wife within minutes (estimated to be less than ten minutes from the time of the accident) after their teenager saw a photograph of the unconscious officer posted by a peer. Fortunately in this case, the officer was not seriously injured.

While there is not a way to prevent this from happening, you may consider adding a reminder to notifications to your employees (including reservists, volunteers, and retired officers) and surrounding departments that the identity of the officer should not be released on social media prior to official release and to respect the agency’s notification process as spouses, reporters, and others may be following a law enforcement employee’s social media profile.  Further, you shouldn’t assume that profile privacy settings are engaged or that your social media friends and followers are as vigilant in applying their privacy settings and safeguarding information. The U.S. military has developed some resources that you may find helpful in educating your employees and revisiting your family support and notification process:
http://www.slideshare.net/PaoEurope/casualties-and-social-media 
http://www.slideshare.net/USNavySocialMedia/mia-kia-snapshot

Officer safety and wellness is of the utmost importance to the IACP. IACP's work in this area has led to the recent creation of the IACP Center for Officer Safety and Wellness.  And remember to please stay safe, whether on the street or online.
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    About This Blog

    So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

    Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

    Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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    About the Authors

    Dionne Waugh

    Dionne Waugh is the social media guru for the Richmond Police Department. As a member of the Department's Public Affairs Unit for more than three years, she created and developed the agency's successful use of social media and continues to try and find new ways to improve the way Richmond Police communicate online. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for six years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Waugh graduated from Virginia Commonwealth University in Richmond, Virginia, with a degree in mass communications. Follow Dionne on Twitter @RichmondPolice.

    IACP Center for Social Media

    IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

    Tracy Phillips

    Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the DiscoverPolicing.org Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

    Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

    Lynn Hightower

    Lynn has been the Communications Director and Public Information Officer for the Boise Police Department since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn often acts as media spokesperson, and advises officers from patrol to command staff on effective media and communications strategies. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn is a certified media relations and communications instructor from the Idaho POST Academy. She regularly instructs new officers at the Boise Police Academy and has given media relations and communications instruction to dozens of federal, state, and local emergency responder agencies. Follow Lynn on Twitter @BoisePD.

    Billy Grogan

    Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 40,000+ residents of the City of Dunwoody. The entire process took about 90 days. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, and a Chief's Blog to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has participated in a number of social media focus groups and lectured on the subject as well. Follow Chief Grogan on Twitter @ChiefGrogan.

    Mark Economou

    Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

    Frank Domizio

    Corporal Frank Domizio has been with the Philadelphia Police Department for 16 years. He is currently assigned to the Department's Office of Media Relations and Public Affairs where he is the Social Media Community Manager. Frank is also a regular lecturer at Drexel University's LeBow College of Business on the topics of social media and content strategy.

    Tim Burrows

    Tim Burrows is a Sergeant with the Toronto Police - Traffic Services Unit. His primary role is the supervisor for strategic communications and media relations related to traffic issues within the geographical boundaries of Toronto. Tim was appointed to the Traffic Services Communications Office in 2008 with the mandate to raise the profile of traffic issues within the mindset of the general public. In an effort to enhance traffic safety and to control the timing and full scope of messaging, he has developed a targeted information stream using social media to expand the Toronto Police Service span of influence within the Toronto community and beyond with the goal of reducing collisions, injury, and death in Toronto. Using Twitter, Facebook, YouTube, and Blogs, Tim has pushed information about traffic safety to the citizens of Toronto and has opened the lines of communication to allow for collaborative efforts with community groups, road users, and individuals.

    Guest Blogger

    The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to socialmedia@theiacp.org. All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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