We are always trying to come up with new ways to engage our audience. In law enforcement, it's ways to keep our residents and those around us updated on what is happening in the City of Boca Raton. Over the last couple of years we have gone from just a website, to a news section on the page, www.bocapolice.com
. Then we added a Twitter page, www.twitter.com/bocapolice
and Facebook, www.facebook.com/bocapolice
. We also created a You Tube page, www.youtube.com/bocapolice
to upload videos of crimes and educational videos.
Now we turn the page, and enter into Social Media 2.0 in Law Enforcement. On a daily basis we post the last 24 hours of the blotter on our website for the media and anyone else who wants to see it. But who has time to sit there and read through 30-40 crimes every morning. So we have come up with our own news minute, a quick recap on video of the last 24 hours. We call it “Boca Beat in 60 beats.”
It’s simple. Look at the blotter for the last 24 hours, find some good arrests or interesting cases listed and briefly summarize them. We use a regular webcam on our computer and every day post our video update. If there are no interesting stories, arrests, or crimes to talk about, we use the 60 seconds to drop some safety tips or maybe even something humorous.
Something that started off a week or two ago has turned into a very popular segment. We upload it on You Tube and Facebook and tweet it out. The reaction has been very positive with many followers wanting more.
Remember you don’t know if it will work unless you try it. You never know what clicks with your followers. Check out our Boca Beat on our Facebook or You Tube pages. Wait until our next blog - we have something that will have law enforcement around the Country talking about!