If you thought the limit of 140 characters was tough, how about 6 seconds?
If you’re thinking what in the world can you do in 6 seconds, you’re not alone. Six seconds is the length of the new Twitter video app called Vine
. And to make things even more challenging, it’s not as simple as point and shoot. You actually have to touch your phone screen and hold your finger to it to record. Because why would they make it easy, right?
So, what can you show in 6 seconds?
You may think “not much,” but it’s actually a really great way to share tiny bits of visual information with your community. We’ve just started to play around with it at Richmond Police
and the very few videos we’ve done have been well-liked by our community,
The main reason is that they’re visual, which is almost always the most popular item on any site, and they’re so quick and easy to watch. The video runs on a constant loop once it’s created. It’s also very easy to share it via your social media sites. Once the video is complete, you just check the box to which sites you want to publish it and click upload.
I’ll be honest in that it takes some time to get the hang of shooting video quickly by touching your phone, but once you get it, it’s a fun challenge trying to get bits and pieces of an event that tell a story visually and quickly.
Here’s one of example of one we did at the opening of our new Richmond Police Museum: https://vine.co/v/bEqV626pnmm
You can find many more creative examples just by Googling, but I think this is an important tool for police to master. It’s yet another way to reach your varied audiences by keeping them informed and in the platform that they use.