An often overlooked part of blogging is the picture. More people interact with posts that contain engaging pictures. They can grab the reader’s attention and get them to read something they may have otherwise passed right by.
While picking out the right picture is important, it is also very important to give it a meaningful title. Much blog traffic is generated by search engines referrals. Think about it like this, search engines do not see this:
they see this:
<img class="size-full wp-image-184" src=” http://frankdomizio.com/blog/wp-content/uploads/2013/02/flash-300x116.png" width="488" height="389" />
In the above example, unless you are trying to reach people searching for “flash-300x116”, you have failed (I am guilty too, this is an example from my personal blog). A better title for the picture may have been “futility-of-blogging”. Even better than that, come up with a few key ideas that you think your target audience would search for and title your picture that.
If you are really having fun and you want to take the next step (SEO is a blast huh?), venture over to adwords.google.com
and use their keyword tool. You can enter the search terms you think are good and Google will tell you terms that people are actually searching for that are related to your query.
I think it is important to note that I am not advocating stuffing keywords in to a file name to create a meaningless jumble of words in order to have your pictures show up in search. What I am suggesting is that you take some of those keywords and craft a meaningful file name for your pictures.
It takes a little bit more time but you are writing things so that people read them, right? It is worth the extra few minutes if you are able to help more people through your posts.