Home is where the heart is. There’s no place like home.
Our Internet home is our agency’s website, and as we are so often busy with looking at the newest or shiniest tool in our social media toolbox, here’s a thought - stop every now and then and ask yourself, how shiny, useful, and cool is my website?
If your website is not shiny, useful and cool, before you go any further promoting social media, go home and fix up your website.
An agency’s website is its Internet presence. Our website establishes our credibility and is where people will most often find us online. A police agency with 20 officers or 2,000 officers can present itself as awesome and service-oriented depending on the agency’s website. How our agency’s website appears shows how seriously we take our business, where our focus is, and what we want people to know or think about us.
We have absolute control over how dynamic, progressive, and customer focused our agency appears via our website.
Most of us have websites. A website should be welcoming, visually bold, and customer-centric. At Boise Police Department
, we are bound by our city’s template for the overall design, but within those constraints, the department has been pretty successful in making the site visually appealing and easy to navigate. We are constantly re-evaluating our website to make it the best balance of what citizens are looking for and the image and messaging we need to present. You don’t need a fancy splash page to brand your agency and present yourself as progressive. Still, if all people see on your site is text and a confusing array of icons, you may want to think about a redesign. What all makes a good law enforcement website is a conversation for another day.
The point today is, remember to look for opportunities to link social media posts back home, to our website. Our website is our Internet identity, the storefront where we present ourselves and our services to our customers, our community.
Where social media is fragmented, our website is cohesive. Where social media is transient, our website is permanent. Where social media posts take the look and flavor of the platform, our website is our unique and branded identity. Use social media to bring your community back home.