What do I post? During almost every conversation I have with someone from a law enforcement agency who's thinking of, or already working on a Facebook page or Twitter account, I hear that same question. It doesn't matter if the agency is large or small; the question about where to find content that's relevant and interesting to keep our social networking updated is a good one.
The answer is, there are lots of resources out there to give you ideas when it's a "slow news day". So for my next few posts, I'll toss out some ideas you can use to keep your agency's social network site updated and useful to your community.
Content Idea #1 - Follow or Favorite other Public Safety sites or Web pages, see what they're posting, and link to it, or edit it and post it on your site.
For example, NHTSA, the National Highway Traffic Safety Administration
has a couple great Facebook pages: Buzzed Driving is Drunk Driving
and Child Passenger Safety
. I just uploaded a link to the Boise PD Facebook page
from Buzzed Driving is Drunk Driving page that has 50 recipes for non-alcoholic drinks to serve at a Super Bowl party. Both these NHTSA pages are constantly updated. Follow them and pull whatever you like for your own page.
The Minnesota Department of Public Safety Office of Traffic Safety
and the California Office of Traffic Safety
also have great Facebook pages you should follow for good post ideas on traffic safety issues.
Safe Kids USA's Web site
is full of info on children's safety, for parents, for public safety professionals, etc. When you're lacking a local item to feature, pull out a few safety tips from the site and post them as good reminders. You'll find safety tips regarding playgrounds, bikes, toys, in and around cars, etc. They could even be fire safety tips! All aspects of children's safety are always a priority in a community.
The National Crime Prevention Council Web site
also has lots of timely tips. NCPC also has a Facebook page
that seems to be updated fairly regularly.
The Consumer Product Safety Commission"Kidd Safety" site
is kind of a funky-looking site with goofy music, but if you click around there's plenty of good safety tips on bike helmets, scooters, and inline skating. The National Center for Missing and Exploited Children's Web site
has even more info on child safety.
Next Content Idea: Community Connections.