What do I post? During almost every conversation I have with someone from a law enforcement agency who's thinking of, or already working on a Facebook page or Twitter account, I hear that same question. It doesn't matter if the agency is large or small; the question about where to find content that's relevant and interesting to keep our social networking updated is a good one.
The answer is, there are lots of resources out there to give you ideas when it's a "slow news day". So for my next few posts, I'll toss out some ideas you can use to keep your agency's social network site updated and useful to your community.
Content Idea #1 - Follow or Favorite other Public Safety sites or Web pages, see what they're posting, and link to it, or edit it and post it on your site.
For example, NHTSA, the
National Highway Traffic Safety Administration has a couple great Facebook pages:
Buzzed Driving is Drunk Driving and
Child Passenger Safety. I just uploaded a link to the
Boise PD Facebook page from Buzzed Driving is Drunk Driving page that has 50 recipes for non-alcoholic drinks to serve at a Super Bowl party. Both these NHTSA pages are constantly updated. Follow them and pull whatever you like for your own page.
The
Minnesota Department of Public Safety Office of Traffic Safety and the
California Office of Traffic Safety also have great Facebook pages you should follow for good post ideas on traffic safety issues.
Safe Kids USA's
Web site is full of info on children's safety, for parents, for public safety professionals, etc. When you're lacking a local item to feature, pull out a few safety tips from the site and post them as good reminders. You'll find safety tips regarding playgrounds, bikes, toys, in and around cars, etc. They could even be fire safety tips! All aspects of children's safety are always a priority in a community.
The National Crime Prevention Council
Web site also has lots of timely tips. NCPC also has a
Facebook page that seems to be updated fairly regularly.
The Consumer Product Safety Commission
"Kidd Safety" site is kind of a funky-looking site with goofy music, but if you click around there's plenty of good safety tips on bike helmets, scooters, and inline skating. The National Center for Missing and Exploited Children's
Web site has even more info on child safety.
Next Content Idea: Community Connections.