Time. It’s something that we all struggle with on a daily basis. The demands of publishing content, creating content, sharing content not to mention what our supervisors, public, and partners need done. Each of us is blessed with twenty-four hours in which to accomplish many tasks. Finding efficiencies can allow for great savings of time to dedicate somewhere else.
With some very simple clicks and set ups we can make our work of sharing information very simple, efficient, and downright ugly!
Integration between social media platforms exists to allow for simple and instant sharing which seems like a great idea for saving time so many people take advantage of the one click share.
Got a great picture to share on Instagram? Easy, click on Facebook, Twitter, Foursquare, Tumblr, and Flickr. Voila! One picture, 5 posts. That is great time management but what is the cost? Authenticity, care, and quality content all take a back seat to your great time management.
Each platform that we engage our communities with has uniqueness to it that we should be utilizing to its fullest extent and by taking short cuts, you are limiting some of that content creation that could work so great to your advantage and in some ways hurt your sharing and voice.
For example when I see this on Twitter I absolutely ignore it…
With the phishing and spam attacks that are out there, it’s way too easy for someone with negative interests to swap out the good Facebook link with a bad one so I choose to just ignore it.
It also says to me, I don’t value you enough to take the time to tell you about what it is you will see on Facebook.
Instagram places huge value on the use of hashtags but if you put ten hashtags on a Tweet it looks horrible and as much as you can use them on Facebook, they are ignored.
No one likes to see that many hashtags in Twitter, but they are perfect for Instagram. Plus, now to see the picture, you are asking your followers to click another link. Why not take the extra five seconds and just post the picture to Twitter in the first place…
Are there times when you might want to cross populate? Sure…in an emergency when you want to get all the information you have out there at once and time really may be of the essence but having said that, I can’t think of what you would say across all the platforms available that would help much.
Take the time to do it right. Be authentic. Be real. Be caring about your followers and design your social media outreach around each and every individual platform you use.
In the long run the time you take to individualize your content will only add to your reputation for caring.