If you're interested in trying something new to improve your communication and reputation with your community, consider trying a "live chat." Though the mere thought of it - someone asking any question they want of your command staff officer for all to see!—may terrify you, it’s actually a great idea.
Here are the reasons why:
1-You're showing your community that you’re actively listening and that you care what they have to say. As we've said before, a key part of social media is just listening to people. Not only are you responding to citizens' questions, other citizens can see how and when you're responding.
2-You're giving citizens a pipeline "to someone in charge." This isn't to knock any patrol officer, but sometimes people feel more confident talking to a supervisor, who oftentimes can know more about plans or incidents. It's also usually someone who's quite busy, but is making time to talk to citizens because of the importance of the chat. That speaks highly of both that person and the department.
We did a live chat with our former assistant police chief last year and found it to be very successful. The first thing we did, and that I would recommend you do, is promote it. People won't "show up," even virtually, if they don't know about it. Pick a day and time and social media space (such as a status update on Facebook or via your department's Twitter page) that works for your chatter, be it the police chief, assistant chief, a major, a captain, or a unit supervisor. Then just mention it via your social media channels at least once a day so people know. Also make sure people understand the parameters. If your assistant chief will be chatting and is willing to answer any question asked, let people know that. If it's a precinct captain, let people know that person can only speak to what goes in the precinct area.
We got a great response! Though we only got a few questions at first, they quickly picked up as the chat went on and they ranged from criminal activity in one part of town to when the next recruit academy would be held. And everyone, without fail, was really complimentary of our assistant chief taking the time to answer their questions.
Ironically, the only thing that didn’t work was the technology! Our assistant chief at the time got the Twitter "fail whale" a few times, which was a little frustrating, but he didn't miss a beat and just switched over to our Facebook page where he continued to answer questions on our Wall.
One of the things I noticed most about this experience was how much our assistant chief at the time really enjoyed answering people's questions. It didn't matter that we had some technical difficulties or that there was an occasional lull in questions or repeats of questions. He really enjoyed chatting with people.
We will definitely do it again and are already making plans for the different ways to use the live chat option. Want people to get to know a new member of your department? Have an issue that's better explained from the person in charge? Want to have a little more lighthearted chat? Perhaps bring your department's K9 or mounted unit supervisor in.
The live chat is a great social media option that can improve both your communication and your reputation with your community. And you can modify it to use depending on what's best for YOUR department. Go for it!
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