Past blogs by me and my blogging colleagues have touched upon using "dashboards" if you use social media. So what are these "dashboards" and how and why should you use them?
Simply, they are software programs that you download onto your computer and sign on with your Twitter
accounts. There are many different dashboards that integrate social media, two stand out above the rest, TweetDeck
. Both are very similar and do basically the same thing. It's a matter of preference and style as to which one to use. Here in Boca Raton
, we use TweetDeck.
While using the traditional Twitter page, you only see one column of tweets at a time. With a dashboard it makes seeing what people are tweeting about easy. We can set up columns to monitor any topic we want. Currently besides the regular columns available which are everyone in our feed and direct messages, we have added other search topics including Boca Police, BocaPolice, BocaChief and some others.
We have also created columns in the past to monitor activity of an event that might take place. Say for example there is concert that is going to take place in the city, we can set up a search column with the name of the band and anyone, anywhere that puts those words in their tweet we can see in our column. Whether with a hashtag or just the words. A protest coming to your city? Create a search column with the name of the rally and watch the tweets about it.
Other advantages of the dashboard it the ability to upload video and pictures into your tweet. This can be done through the real Twitter page, but it's an advantage to be able to upload via a dashboard and monitor reaction to it. Another thing you can do is add your Facebook page as a column also, so you can watch your Twitter feed and your Facebook wall all on one page at the same time.
The amount of columns you can have are endless and you can delete some you don't want anymore. But, it's a great advantage to see what people are saying about you and a great way to monitor what is being said about events around you.