Date: Tuesday, June 21, 2011
The Dunwoody Police Department
began operations on April 1, 2009. Since that first day, the department has been using social media tools to market our agency, engage our community, and connect more effectively. The department started using Twitter
on day one and began using Facebook
shortly thereafter. The city of Dunwoody serves a night time population of 46,000 and a day time population of over 100,000. We now have 46 sworn officers and eight civilian employees.
Initially, I chose to manage our social media accounts myself. As a new department, I believe it was important that both our content and our message be consistent. An established department probably has room for some inconsistency. However, I felt our department had little room for error.
In order to continue to develop our use of social media and keep our postings timely, informative, and relevant, we plan on transitioning the way content is posted. Our Community Outreach Unit, which consists of a sergeant and patrol officer, will mainly post crime prevention tips, press releases, and department news. In addition, our road supervisors will primarily be responsible for posting information about real time events like major traffic accidents, road closures, and other critical incidents. One of our detectives will post wanted persons, lookouts, and similar information.
In 2010, I started a blog called Grogan's Corner
on our Web site. In addition, I recently started my own Twitter account @ChiefGrogan
. My goal is to devote more of my social media time to these endeavors. However, I still plan on being involved in our department's use of social media. I will post information about our entire department, programs we offer, and recognize the accomplishments of our staff.
Whether your agency uses one person or multiple people to post all of your social media content is not important. Instead, it is important to set your social media goals, have a plan, and execute it. In the end, I believe our department's use of social media and our connection with our community will multiply and improve by having a wide selection of department members posting online content.