The Social Media Beat

The Social Media Beat

Posts Tagged 'YouTube'

Check out all of the posts tagged with 'YouTube' below. If you still can't find what you are looking for, try using the search-form at the sidebar.

Applying the President’s Task Force Report through Social Media

Guest Blogger: Deputy Chief Andy Johnson, Hanover Park, Illinois, Police Department In December of 2014, President Obama commissioned the President’s Task Force on 21st Century Policing, which was tasked with identifying best practices in polici...

“Good Sergeanting” and LESM

This blog is tuned to all levels of supervision and management, but focuses on the first level supervisors - those who have the valued responsibility of conducting shift briefings. I hope this is informative to you all - even if you are a veteran supervis...

#WhyIWearTheBadge Wednesdays, Keeping the Campaign Going Strong

Agencies all over the world are taking to Facebook, Twitter, Instagram, YouTube, and even Periscope to share their #WhyIWearTheBadge stories and to connect with the communities they serve. The #WhyIWearTheBadge campaign was designed to highlight the diver...

Why I Wear the Badge - #WhyIWeartheBadge

Why I Wear The Badge In 1962, President John F. Kennedy signed a proclamation that designated May 15th as Peace Officers Memorial Day and the week May 15th falls in as Police Week. 20 years later, the Memorial Service in Washington D.C. bega...

The Next Stage in the Evolution of Public Information

Campaigns have been around for a long time, but are usually reserved for politics and commercial advertising.  But campaigns can be very effective in law enforcement to get messages out to those you are trying to address. It’s basic advertis...

Star Power: How Pop Culture Can 'Stop the Violence'

The Hampton Police Division has made the prevention of youth violence a top priority. Another officer and myself recently appeared on the Fox News Network show "Fox & Friends" to promote a music video the Public Information Office produced with a catc...

Creating Value with Video

According to a recent study by Nielsen, adults in the United States spend an average of 34 hours per month accessing the Internet from their mobile devices, with five hours and 48 minutes of that time spent watching videos.  In comparison, adults in ...

From the Streets to The Social Media Beat

It’s a huge honor to have the opportunity to blog for the IACP. This is my first official post so I wanted to start off with a short introductory piece about how I came into my current role.   I was born and raised in the city of Hampton and ...

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Capturing a Moment: How IACP PIO Training Brought Inspiration at Just the Right Time

Boise Police Department recently had a “social media moment.” You know, one of those posts that, while perhaps not viral, shot well above the normal views, shares, etc. A couple cool things about this moment: first, it brought back some bas...

Who is Rocking Social Media for Recruitment?

A recent issue of Police Chief magazine, which focused on recruitment, highlighted a few agencies who are finding success in reaching out to candidates through social media: Worcester, Massachusetts The Worcester Police Department has seen the depar...

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Community Outreach through Social Media: An Agency-Wide Approach

Lt. Andy Johnson is a 15-year veteran of the Hanover Park, IL Police Department.  He currently serves as Commander of Investigations and oversees detectives, special operations, and crime analysis.  Andy has served in a variety of roles within t...

The Best of Police in Social Media 2013

Any blog worthy of its loyal readership needs a year end, best-of list. Lest The Social Media Beat not disappoint, here are the top law enforcement social media stories from 2013. Cheap Otter, an Internet Sensation Chief David Oliver (or “Cheap ...

Using Video to Deliver Your Holiday Safety Message

It’s that time of year again.  The time when police departments around the country put out holiday safety tips.  Usually they include: don’t talk on cell phones while walking through parking lots, don’t leave valuables in plain...

Creating Videos in the Palm of Your Hand

At the recent IACP Conference in Philadelphia, 16 social media classes on a wide variety of topics were offered.  There were several sessions which specifically addressed using video and the topic came up during discussion time at several other sessi...

Using Video to Communicate with the Public

Today’s post is the eighth in a series of blog posts highlighting IACP 2013 social media workshops. This post is about the Using Video to Communicate with the Public session on Tuesday, October 22. I’d like to start off this blog by persona...

IACP 2013 Social Media Survey Results

This fall, the IACP conducted its fourth annual social media survey. This year’s survey included 500 agencies representing 48 states. The survey helps to identify trends, challenges, and emerging issues faced by state, tribal, campus, and local law ...

What’s New in YouTube Channels

Fall asleep at the wheel of your social media campaign, and when you wake up you’ll find stuff has changed. Such is the case with YouTube, which – as you may or may not know, depending on your sleep pattern – changed its channel layout e...

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Embedding: A Tutorial

I have said it before and I will say it again, having visual media in your blog posts exponentially increases the amount of people it engages.  That does not just mean images.  You can embed tweets or YouTube videos or pretty much anything else ...

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Respond Before It Goes Viral

It seems to be happening more and more.  A media outlet reports something and before you know it, it’s gone viral.  It’s a frantic, uncontrolled environment.  Tweets double, triple, etc.  It reminds me of the old Faberge sh...

Social Media for Police Recruitment: How to Target Specific Populations

This post was borne out of a query the Center for Social Media received from one of its many avid readers. And what a great question it is – how to use social media to recruit specific populations? Let’s look at a few platforms that are par...

Picture This: Using Instagram and Community Policing to Counter Violent Extremism

Today’s guest post comes from the staff of the Community Policing and Countering Violent Extremism project at the International Association of Chiefs of Police. Social media is a great tool for law enforcement to use for connecting, communicating, ...

Creating Your Social Media Presence from Scratch - Part 2

Today’s guest post comes from Sergeant Dave Norris who has been with the San Mateo, California, Police Department since 1993. After serving in a variety of positions including Field Training Officer, Narcotics and Vice, and Investigations, he is cur...

Year in Review

After the frenzy for many agencies to get on the social media bandwagon, it seems things have slowed down a bit. Just like anything new and shiny, you want to play with it all the time at the beginning then push it aside when something else new comes alon...

Capturing Attention

In today’s world everything we say and everything we do is built around faster, better, smaller, more efficient, and easy. We want meals that are quicker to make, cars that go farther on a gallon of gas and computers that are small and light. To ...

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Re-Cap #IACP2012 – Social Media: Challenges and Opportunities

Have you ever been to a conference and left disappointed because you just didn’t find the information you were hoping for? Have you ever felt empty because you took time to attend a session based on the description of it and it just didn’t del...

IACP Conference Workshop: How Social Media is Changing Crisis Response

Active shooter. Hurricane. Bank robbery.  Those are three drastically different types of situations that law enforcement agencies deal with, but the one key thing they have in common is social media. Whether it’s citizens looking to find out...

Jazz up Your Twitter and YouTube Pages with Custom Backgrounds

Tired of your Twitter and YouTube backgrounds with their stock designs or crazy tiled images? Envious of those with really awesome backgrounds - say, Alaska State Troopers or the Justice Department for example? I was, so some time ago, I set out to make m...

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Video: Why You Should Include It Whenever Possible

As we continue to peel back the layers of the onion, we continue to find more and more uses for different aspects of social media. Remember, social media is not just posting updates on Twitter and Facebook. It goes a lot deeper, like posting press relea...

Social Media Engagement at the Dunwoody Police Department

The Dunwoody Police Department began operations on April 1, 2009. Since that first day, the department has been using social media tools to market our agency, engage our community, and connect more effectively. The department started using Twitter on day ...

Social Media Management in the Richmond Police Department

I would call it a labor of love when it comes to Richmond Police’s social media sites. Why? Because it’s a personal interest of mine that I love being able to use to the department’s advantage and to better inform our community. Thank...

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The Value of Video

If a picture is worth a thousand words, what is a video worth? In social media circles, video is priceless. It captures the attention of people in ways a simple photo or story can't do. Although more police departments are using social media platforms lik...

A New Voice on The Social Media Beat

In 2008 I accepted the position of Communications and Media Relations Officer for the Traffic Services Unit of the Toronto Police Service. In a meeting with the Unit Commander of Traffic and the Staff Superintendent in charge of Operational Services, whic...

The Federal Version of Social Media

Here at the IACP Center for Social Media, we believe all agencies are created equal and we can learn something from all different organizations no matter the size or where they are from. Today, we are going to take a look at what agencies and personnel on...

Social Recruiting in the Land Down Under

This week we'll take a virtual trip to the land down under - to Victoria, Australia - to have a look at some unique uses of social media for recruitment. (To refresh your Aussie geography, the state of Victoria is in the southeast corner of Australia and ...

Social Media as a Visual Medium

A lot of discussions focus on how to engage through social media. We've discussed how to make tweets relevant, how to interact with your constituents, how to tweet in 140 characters and so on. Another way, which is just as important, is to include a visua...

Connecting with Candidates through Video

It's hard to argue with the power of video. Since its inception decades ago, video has changed the way we access news and information. In the digital age of the 21st century, where nearly everyone has access to a video camera, the power and influence of t...

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About This Blog

So you have found, or perhaps stumbled upon, The Social Media Beat, the blog for the IACP Center for Social Media Web site. The Social Media Beat is about three things: social media, law enforcement, and perspective. Here you will find a fresh outlook on the issues that are affecting law enforcement agencies and their personnel when it comes to social media.

Social media is taking the world by storm. Social networks, blogs, photo and video sharing sites, and virtual communities are changing the way people live, work, and play. These tools present unique opportunities as well as challenges to the law enforcement community.  The Social Media Beat brings together a team of bloggers who will speak directly to you about hot topics and current issues.

Bloggers include IACP staff and practitioners in the field who can provide a unique front-line perspective. Our team cares about social media and wants to ensure that law enforcement across the country are knowledgeable and well-equipped to incorporate this technology.

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About the Authors

Dionne Waugh

Dionne Waugh is the Digital Communications Manager for the Jefferson County Sheriff’s Office, which is the largest, full-service sheriff’s office in the state of Colorado. Prior to that, she spent more than six years creating and leading the Richmond, Virginia, Police Department’s social media efforts, which led to international acclaim and recognition.

She has spoken about law enforcement and social media at more than a dozen conferences across the country in addition to four IACP annual conferences. Waugh is a former newspaper reporter who wrote about crime, police, and the court system for several years. That experience and an ingrained curiosity for what makes people tick has fueled her desire to improve communication between people. Follow Dionne on Twitter @JeffCoSheriffCo.

IACP Center for Social Media

IACP's Center for Social Media serves as a clearinghouse of information and no-cost resources to help law enforcement personnel to develop or enhance their agency's use of social media and integrate Web 2.0 tools into agency operations. The Center is funded by the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice.

Leon Robertson

Officer Leon Robertson is the Social Media Coordinator for the Hampton Police Division. Robertson has developed internationally recognized public safety messages, including the Jingle Bells “Holiday Safety Remix” in December 2013. He has extensive experience in graphic design, video & audio production, and managing various social media platforms. You can follow Officer Robertson’s efforts with the Hampton Police Division on Facebook, Twitter, and YouTube.

Tracy Phillips

Tracy is a Senior Project Specialist with the IACP. She is responsible for managing the day-to-day operation of the Web site and coordinating the site's social networking plan. In addition, Ms. Phillips provides writing, editorial, and technical assistance on a variety of association projects and activities, including police management studies, job analyses, executives searches, federal grants, and various research projects and proposals. She has more than 10 years of experience in state and local government, including work as a management analyst, performance auditor, and crime analyst. Ms. Phillips holds a master's degree in public administration from the University of Georgia and a bachelor's from Clemson University.

Want to hear more from Tracy Phillips? Follow her and the Discover Policing team on TwitterFacebook, and on the Inside Discover Policing blog. You can also network with other police recruitment professionals in the Law Enforcement Recruitment LinkedIn group.

Zach Perron

Lieutenant Zach Perron is the public affairs manager for the Palo Alto (CA) Police Department. Zach was a 2014 visiting fellow at the IACP in the Center for Social Media. He serves on the steering committee for the Bay Area Law Enforcement Social Media Group (BALESMG), and is a member of the US. Department of Homeland Security's Virtual Social Media Working Group (VSMWG). He holds a bachelor's degree in American Studies from Stanford University and is now pursuing a graduate education at the Naval Postgraduate School's Center for Homeland Defense and Security in Monterey, California.  You can follow him on Twitter: @zpPAPD.

Dave Norris

Sergeant Dave Norris is a 21 year veteran of the City of San Mateo Police Department. He has worked in a number of positions including Juvenile Detective, Field Training Officer, Narcotics Detective, and Patrol Supervisor. Dave is currently assigned to Community and Media Relations and oversees day-to-day functions that involve the relationship between the police, the community, and the media. Dave is dedicated to the increase of community engagement through the use of social media. Under his management, San Mateo PD's direct subscribers to community alerts and public safety messaging has grown from several hundred to over 22,000.

Chris Hsiung

Captain Chris Hsiung commands the Field Operations Division at the Mountain View Police Department in California. Through the department Community Action and Information Unit (CAIU), he manages strategy, community engagement, and growth through the police department social media channels. Chris has been serving the Mountain View community for over 19 years and has held a variety of assignments within MVPD. These include detective assignments in Property Crimes, Person Crimes, and High Tech Crimes as well as collateral assignments on SWAT and the Field Evidence Team. He also serves on the planning committee for the Bay Area Law Enforcement Social Media Group (BALESMG). You can follow him on Twitter @chMtnViewPD.

Lynn Hightower

Lynn is the Communications Director and Public Information Officer for the Boise Police Department and has served in that role since October, 2003. Lynn also serves at the PIO for the Boise Fire Department. Lynn authors and manages the social media outreach for Boise Police and often acts as media spokesperson. She advises officers from patrol to command staff on media and public communications skills. Lynn joined the Boise Police Department after 17 years as a television reporter, producer, anchor, and news director. Lynn regularly instructs new officers at the Boise Police Academy and has given media and public communications presentations to dozens of federal, state, and local emergency responder agencies. Follow Lynn and Boise Police on Twitter @BoisePD.

Billy Grogan

Billy Grogan is the Chief of Police for the Dunwoody Police Department in Georgia. Chief Grogan was hired on December 17, 2008, after serving 28 years with the Marietta, Georgia, Police Department, to start a brand new department. On April 1, 2009, the Dunwoody Police Department began operations with 40 sworn officers and eight civilians providing police services to the 47,000+ residents of the City of Dunwoody. Chief Grogan embraced the use of social media from day one of operations. The Dunwoody Police Department began using Twitter the first day and has added Facebook, YouTube, Pinterest, and Vine to their arsenal since then as effective tools to market their department and engage their community. Chief Grogan has written about the benefits of law enforcements use of social media, participated in several social media focus groups and lectured at the IACP, Georgia Association of Chiefs of Police Conference, COPS Conference, and many other venues. Follow Chief Grogan on Twitter @ChiefGrogan and the Dunwoody Police Department @DunwoodyPolice.

Mark Economou

Mark Economou is the Public Information Officer for the Boca Raton Police Department in Boca Raton, Florida. His media and public relations background spans nearly 20 years. Spending nearly 15 years in radio and television news, Economou held many positions from assignment editor, reporter, anchor, and executive editor. After that, he served as the Director of Media Relations for Cote & D'Ambrosio, a Public Relations, Marketing and Advertising firm in Wickford, RI. He then served as head of Media Relations for Citizens Bank of Rhode Island, the 9th largest bank in the United States. Follow Mark on Twitter @BocaPolice.

Frank Domizio

Corporal Frank Domizio has been with the Philadelphia Police Department since 1997. He is currently assigned to the FBI’s Regional Computer Forensics Lab as a Forensic Examiner. Previously he was assigned to the Department's Office of Media Relations and Public Affairs where he was the Social and Digital Media Manager. Frank has spoke at several industry conferences and major universities on the topics of social media and content strategy.

Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations, and supervision. He has training in a broad spectrum of policing responsibilities including IMS, Emergency Management, computer assisted technology investigations, leadership, community policing, and crisis communications. Tim left policing but has remained involved through consulting with law enforcement on the advancement of communications and social media. Tim runs #CopChat on Wednesday nights at 9pm ET, to allow police and community members to connect and break down barriers. To learn more about him you can follow him on LinkedIn, Twitter and Facebook or click here to contact him

Guest Blogger

The Social Media Beat periodically features guest bloggers who share their perspective on the topic of social media and law enforcement. These individuals are law enforcement professionals; sworn and civilian personnel from agencies of all types and sizes throughout the world. If you are interested in guest blogging, please send your request to All bloggers must be affiliated with a law enforcement agency or educational institution. We cannot accept blog entries from vendors or others working in a for-profit capacity.

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